Skills & Competencies for Online Merchandiser I

Online Merchandiser I job profile

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JOB SUMMARY for Online Merchandiser I

Supports effective digital merchandising programs and strategies by selecting and sourcing products focused on achieving marketing and sales goals.

JOB RESPONSIBILITIES for Online Merchandiser I

Ensures that online product catalogs are designed and maintained accurately on site. Maintains product descriptions, specifications, digital assets, and categorizations. Performs daily analysis of website performance, including product and category performance and visitor data. Coordinates with marketing to execute campaigns and seasonal merchandising with an appropriate mix of products. May participate in site testing and updates.

Online Merchandiser I SALARY RANGE

BASE 50%
$58,278
TOTAL 50%
$63,614
Job Level
P01
Job Code
SM15000474
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Online Merchandiser I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Online Merchandiser I skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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5 hard skills or competencies (industry competencies) for Online Merchandiser I

1 Industry Competency – Retail Industry
Proficiency Level -1
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Defines the importance of effective merchandising strategies in boosting retail sales and profit margins.
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Level 2 Behaviors
(Light Experience)
Conducts research on current and upcoming distribution channels tailored to a specific product category.
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Level 3 Behaviors
(Moderate Experience)
Analyzes consumer buying patterns and trends to predict product and service demands.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to assess the effectiveness of retail sales strategies and promotional methods.
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Level 5 Behaviors
(Mastery)
Designs and executes customer segmentation and personalization techniques to deliver tailored marketing promotions.
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2 Industry Competency – Retail Pricing
Proficiency Level -1
Skill definition-Determining and setting optimal prices for retail products or services based on various factors to maximize revenue, profitability, and customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Explains how to apply pricing techniques, such as cost-plus and value-based pricing, to various product categories.
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Level 2 Behaviors
(Light Experience)
Informs the management of the associated costs with product acquisition, such as overhead expenses.
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Level 3 Behaviors
(Moderate Experience)
Reviews and assesses pricing proposals from suppliers to ensure favorable terms and profit margins.
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Level 4 Behaviors
(Extensive Experience)
Manages pricing negotiations with suppliers to maximize profitability and secure favorable terms.
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Level 5 Behaviors
(Mastery)
Establishes policies for cost analysis to ensure retail prices meet market demands and profit targets.
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3 Online Merchandiser I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandiser I
Proficiency Level - 4
5 Competency for - Online Merchandiser I
Proficiency Level - 5

7 general skills or competencies (Job family competencies) for Online Merchandiser I

1 Job Family Competencies – E-commerce Site Management
Proficiency Level -1
Skill definition-Planning, designing, and maintaining an e-commerce site to streamline sales channels and improve customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Lists the analytical tools used to monitor an e-commerce website's performance and visitor behavior.
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Level 2 Behaviors
(Light Experience)
Reports the site analytics data including traffic, CTR, and conversion rate for the e-commerce site manager to review.
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Level 3 Behaviors
(Moderate Experience)
Tailors product listings to optimize the SEO search visibility of our e-commerce website.
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Level 4 Behaviors
(Extensive Experience)
Proposes innovative digital marketing strategies using advertising and SEO to promote our e-commerce website.
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Level 5 Behaviors
(Mastery)
Prioritizes mobile commerce for our e-commerce site to follow the increased use of mobile shopping in the market.
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2 Job Family Competencies – A/B Testing
Proficiency Level -1
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
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Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
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Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
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Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
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Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
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3 Online Merchandiser I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandiser I
Proficiency Level - 4
5 Competency for - Online Merchandiser I
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Online Merchandiser I

1 Core Competencies – Business Acumen
Proficiency Level -1
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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2 Core Competencies – Scheduling
Proficiency Level -2
Skill definition-Ability to plan and organize activities, tasks, and resources to achieve business goals and objectives within timeframe and budget.
Level 1 Behaviors
(General Familiarity)
Lists ways to improve scheduling skills, including setting deadlines, using a planner and delegating tasks.
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Level 2 Behaviors
(Light Experience)
Reports the changes in scheduled appointments for management to review.
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Level 3 Behaviors
(Moderate Experience)
Uses organizational workforce models to determine schedules that meet operational commitments.
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Level 4 Behaviors
(Extensive Experience)
Organizes calendars for department personnel to set meetings, conferences, teleconferences, and travel.
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Level 5 Behaviors
(Mastery)
Designs an organizational timetable to keep track of all scheduled activities of employees.
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3 Online Merchandiser I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandiser I
Proficiency Level - 4
5 Competency for - Online Merchandiser I
Proficiency Level - 5

Summary of Online Merchandiser I skills and competencies

There are 5 hard skills for Online Merchandiser I, Retail Industry, Retail Pricing, Merchandising, etc.
7 general skills for Online Merchandiser I, E-commerce Site Management, A/B Testing, Content Marketing, etc.
9 soft skills for Online Merchandiser I, Business Acumen, Scheduling, Key Performance Indicators (KPI), etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Online Merchandiser I, he or she needs to be proficient in Business Acumen, be proficient in Scheduling, and be proficient in Key Performance Indicators (KPI).

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