Skills & Competencies for Online Merchandiser II

Online Merchandiser II job profile

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JOB SUMMARY for Online Merchandiser II

Supports effective digital merchandising programs and strategies by selecting and sourcing products focused on achieving marketing and sales goals.

JOB RESPONSIBILITIES for Online Merchandiser II

Ensures that online product catalogs are designed and maintained accurately on site. Maintains product descriptions, specifications, digital assets, and categorizations. Performs daily analysis of website performance, including product and category performance and visitor data. Coordinates with marketing to execute campaigns and seasonal merchandising with an appropriate mix of products. May participate in site testing and updates.

Online Merchandiser II SALARY RANGE

BASE 50%
$72,763
TOTAL 50%
$77,134
Job Level
P02
Job Code
SM15000475
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Online Merchandiser II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Online Merchandiser II skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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6 hard skills or competencies (industry competencies) for Online Merchandiser II

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and systems for processing transactions and managing retail inventory levels.
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Level 2 Behaviors
(Light Experience)
Supports the implementation of standard procedures and store protocols to ensure smooth retail operations.
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Level 3 Behaviors
(Moderate Experience)
Works closely with merchandising teams to create visually appealing displays and maximize product visibility.
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Level 4 Behaviors
(Extensive Experience)
Supervises the team in conducting market analysis and competitor research to gain a competitive advantage.
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Level 5 Behaviors
(Mastery)
Promotes the use of e-commerce platforms and retail channels to drive online sales and customer engagement.
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2 Industry Competency – Retail Pricing
Proficiency Level -2
Skill definition-Determining and setting optimal prices for retail products or services based on various factors to maximize revenue, profitability, and customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Discusses the importance of conducting market research and cost analysis in retail pricing.
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Level 2 Behaviors
(Light Experience)
Gathers data on target customers to aid the management in making informed pricing decisions.
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Level 3 Behaviors
(Moderate Experience)
Conducts thorough analysis of historical sales data, customer buying patterns, and market demand fluctuations during specific seasons.
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Level 4 Behaviors
(Extensive Experience)
Leads the facilitation of price elasticity studies to determine targeted product promotions that drive sales.
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Level 5 Behaviors
(Mastery)
Develops and delivers continuous improvement initiatives to enhance price integrity and market transparency.
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3 Online Merchandiser II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandiser II
Proficiency Level - 4
5 Competency for - Online Merchandiser II
Proficiency Level - 5

7 general skills or competencies (Job family competencies) for Online Merchandiser II

1 Job Family Competencies – E-commerce Site Management
Proficiency Level -2
Skill definition-Planning, designing, and maintaining an e-commerce site to streamline sales channels and improve customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Identifies the necessary data regulations and security policies required for managing e-commerce sites.
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Level 2 Behaviors
(Light Experience)
Logs any technical issues highlighted when replicating a shopping experience on the e-commerce site.
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Level 3 Behaviors
(Moderate Experience)
Implements SEO strategies to improve search engine rankings and increase organic traffic to our e-commerce site.
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Level 4 Behaviors
(Extensive Experience)
Oversees the site design and content to ensure a consistent user experience across our e-commerce site.
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Level 5 Behaviors
(Mastery)
Forecasts the importance of mobile commerce and live streaming to show our products on our e-commerce site.
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2 Job Family Competencies – A/B Testing
Proficiency Level -2
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of AB testing.
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Level 2 Behaviors
(Light Experience)
Assists in planning and executing A/B testing to optimize conversion rate.
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Level 3 Behaviors
(Moderate Experience)
Handles all functions of AB testing to minimize risk.
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Level 4 Behaviors
(Extensive Experience)
Drives informed marketing decisions using data from A/B testing.
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Level 5 Behaviors
(Mastery)
Designs and directs A/B testing programs to optimize return on investment.
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3 Online Merchandiser II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandiser II
Proficiency Level - 4
5 Competency for - Online Merchandiser II
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Online Merchandiser II

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2 Core Competencies – Scheduling
Proficiency Level -2
Skill definition-Ability to plan and organize activities, tasks, and resources to achieve business goals and objectives within timeframe and budget.
Level 1 Behaviors
(General Familiarity)
Compiles a list of tools used to effectively schedule activities, such as Google Calendar and Canva.
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Level 2 Behaviors
(Light Experience)
Identifies and resolves scheduling conflicts between employees to ensure a smooth workflow.
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Level 3 Behaviors
(Moderate Experience)
Makes adjustments and recommendations for optimizing scheduling to maximize service and quality.
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Level 4 Behaviors
(Extensive Experience)
Coordinates with cross-functional teams to align work schedules with project activities.
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Level 5 Behaviors
(Mastery)
Builds integrated database tracking tools for staffing shrinkage patterns to optimize staffing scheduling forecasts.
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3 Online Merchandiser II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandiser II
Proficiency Level - 4
5 Competency for - Online Merchandiser II
Proficiency Level - 5

Summary of Online Merchandiser II skills and competencies

There are 6 hard skills for Online Merchandiser II, Retail Industry, Retail Pricing, Merchandising, etc.
7 general skills for Online Merchandiser II, E-commerce Site Management, A/B Testing, Content Marketing, etc.
10 soft skills for Online Merchandiser II, Business Acumen, Scheduling, Key Performance Indicators (KPI), etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Online Merchandiser II, he or she needs to be proficient in Business Acumen, be proficient in Scheduling, and be proficient in Key Performance Indicators (KPI).

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