5 hard skills or competencies (industry competencies) for Retail Sales Staff
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and systems for processing transactions and managing retail inventory levels.
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Level 2 Behaviors
(Light Experience)
Supports the implementation of standard procedures and store protocols to ensure smooth retail operations.
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Level 3 Behaviors
(Moderate Experience)
Works closely with merchandising teams to create visually appealing displays and maximize product visibility.
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Level 4 Behaviors
(Extensive Experience)
Supervises the team in conducting market analysis and competitor research to gain a competitive advantage.
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Level 5 Behaviors
(Mastery)
Promotes the use of e-commerce platforms and retail channels to drive online sales and customer engagement.
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Skill definition-Communicating and engaging with customers to boost satisfaction, loyalty, and retention for the sales and revenue growth of retail stores.
Level 1 Behaviors
(General Familiarity)
Lists various approaches to effectively address and resolve complaints and meet customer needs.
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Level 2 Behaviors
(Light Experience)
Shows positive attitude and enthusiasm in engaging with customers to create a welcoming atmosphere.
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Level 3 Behaviors
(Moderate Experience)
Responds to diverse customer inquiries, offering details and presenting alternative and complementary options.
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Level 4 Behaviors
(Extensive Experience)
Monitors customer satisfaction metrics to identify inefficiencies in improving customer loyalty.
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Level 5 Behaviors
(Mastery)
Implements AI-sentiment analysis to align interaction responses with customer's emotional cues.
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5 general skills or competencies (Job family competencies) for Retail Sales Staff
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Explains the importance and objectives of customer acquisition.
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Level 2 Behaviors
(Light Experience)
Works with a specific software to manage a referral program.
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Level 3 Behaviors
(Moderate Experience)
Uses the best digital marketing tools and activities to maximize customer acquisition growth.
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Level 4 Behaviors
(Extensive Experience)
Oversees customer lifecycle through acquisition funnels to increase engagement and decrease drop-offs.
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Level 5 Behaviors
(Mastery)
Stays abreast of new digital acquisition trends and customer channels to generate revenue growth.
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Skill definition-Collecting, analyzing, interpreting, and applying customer data to gain insights into their behavior, preferences, and needs.
Level 1 Behaviors
(General Familiarity)
Names examples of effective platforms and systems for tracking and interpreting customer behavior data.
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Level 2 Behaviors
(Light Experience)
Prepares simple reports and visualizations to communicate customer behavior findings.
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Level 3 Behaviors
(Moderate Experience)
Works closely with marketing teams to create customer personas and journey maps based on data-driven insights.
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Level 4 Behaviors
(Extensive Experience)
Oversees the implementation of marketing changes to measure the impact on customer behavior.
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Level 5 Behaviors
(Mastery)
Stay updated with emerging analytics techniques and trends to gain deeper insights into customer behavior.
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8 soft skills or competencies (core competencies) for Retail Sales Staff
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Describes the concept, types, and characteristics of self-motivation.
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Level 2 Behaviors
(Light Experience)
Gathers additional learning to fulfill a sense of accomplishment and increase self-motivation.
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Level 3 Behaviors
(Moderate Experience)
Deals with setbacks and continues to pursue our business goals despite obstacles.
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Level 4 Behaviors
(Extensive Experience)
Manages the allocation of career development resources to improve employee motivation and productivity.
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Level 5 Behaviors
(Mastery)
Mentors potential successors to lead others and enable self-motivation through career growth.
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Skill definition-Adapting, responding to, and dealing with the changing environment and new situations.
Level 1 Behaviors
(General Familiarity)
Describes the importance of flexibility in completing tasks.
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Level 2 Behaviors
(Light Experience)
Identifies and considers alternative approaches based on the needs of situations or problems.
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Level 3 Behaviors
(Moderate Experience)
Executes rules and policies that ensure respect for teams' opinions.
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Level 4 Behaviors
(Extensive Experience)
Helps others adapt to changing environments and accept new situations.
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Level 5 Behaviors
(Mastery)
Promotes new trends and changing demands as opportunities for our business.
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Summary of Retail Sales Staff skills and competencies
There are 5 hard skills for Retail Sales Staff, Retail Industry, Retail Customer Interaction, Product Demonstration, etc.
5 general skills for Retail Sales Staff, Customer Acquisition, Customer Behavior Analytics, Promotion, etc.
8 soft skills for Retail Sales Staff, Self-Motivation, Flexibility, Initiative, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Sales Staff, he or she needs to be proficient in Self-Motivation, be proficient in Flexibility, and be proficient in Initiative.