Skills & Competencies for Account Executive, Sr. - Advertising

Account Executive, Sr. - Advertising job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Account Executive, Sr. - Advertising

Maintains relationships and favorable contacts with current and potential advertising accounts.

JOB RESPONSIBILITIES for Account Executive, Sr. - Advertising

Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. May be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products.

Account Executive, Sr. - Advertising SALARY RANGE

BASE 50%
$110,697
TOTAL 50%
$185,169
Job Level
P03
Job Code
SM15000201
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Account Executive, Sr. - Advertising Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Account Executive, Sr. - Advertising skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

13 general skills or competencies (Job family competencies) for Account Executive, Sr. - Advertising

1 Job Family Competencies – Customer Satisfaction
Proficiency Level -3
Skill definition-Collecting, analyzing, and measuring satisfaction levels of customers to improve our business's service and products.
Level 1 Behaviors
(General Familiarity)
Lists the factors that influence customer satisfaction.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Performs customer follow-up to complete all service requests on time.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Uses key performance indicators (KPIs) to measure goals for customer satisfaction.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Trains and guides teams on the methods and formulas used to measure customer satisfaction data.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Promotes interdepartmental collaboration to achieve service level agreements (SLA).
See 4 More Skill Behaviors
2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
See 4 More Skill Behaviors
3 Account Executive, Sr. - Advertising - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Account Executive, Sr. - Advertising
Proficiency Level - 4
5 Competency for - Account Executive, Sr. - Advertising
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Account Executive, Sr. - Advertising

1 Core Competencies – Self-Motivation
Proficiency Level -4
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Explains the importance of self-motivational skills in our workplace.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Shows initiative in taking on new responsibilities to expand knowledge and gain experience.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Follows SMART principles to set high but realistic goals.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Researches communication techniques and work styles to determine ways to help our employees motivate themselves.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Stays current in new reward schemes to boost our employee's competitiveness and retain top talents.
See 4 More Skill Behaviors
2 Core Competencies – Problem Solving
Proficiency Level -4
Skill definition-Analyzing and identifying the root cause of problems and applying critical thinking skills to solve problems.
Level 1 Behaviors
(General Familiarity)
Lists the traits of a good problem-solver.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Incorporates fact-finding techniques and tools to identify and determine the existence of problems.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Uses creative methods and conceptual techniques to solve problems, such as mind maps, storyboards and analogies.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Trains others in the process of eliciting alternatives and assessing their impact.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Provides training about new techniques and strategies for effective problem-solving.
See 4 More Skill Behaviors
3 Account Executive, Sr. - Advertising - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Account Executive, Sr. - Advertising
Proficiency Level - 4
5 Competency for - Account Executive, Sr. - Advertising
Proficiency Level - 5

Summary of Account Executive, Sr. - Advertising skills and competencies

There are 0 hard skills for Account Executive, Sr. - Advertising.
13 general skills for Account Executive, Sr. - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
11 soft skills for Account Executive, Sr. - Advertising, Self-Motivation, Problem Solving, Initiative, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive, Sr. - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Problem Solving, and be skilled in Initiative.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.