Skills & Competencies for Healthcare Sales/Marketing Manager

Healthcare Sales/Marketing Manager job profile

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JOB SUMMARY for Healthcare Sales/Marketing Manager

Directs sales and marketing activities a healthcare organization.

JOB RESPONSIBILITIES for Healthcare Sales/Marketing Manager

Develops marketing strategies and implements marketing campaigns that enhance the organization's brand and increase community awareness. Maintains relations with community organizations, hospitals, and other referral sources in order to generate admissions.

Healthcare Sales/Marketing Manager SALARY RANGE

BASE 50%
$102,750
TOTAL 50%
$103,946
Job Level
M02
Job Code
SM15000472
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Healthcare Sales/Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Healthcare Sales/Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Healthcare Sales/Marketing Manager

1 Job Family Competencies – Customer Acquisition
Proficiency Level -3
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Explains the importance and objectives of customer acquisition.
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Level 2 Behaviors
(Light Experience)
Works with a specific software to manage a referral program.
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Level 3 Behaviors
(Moderate Experience)
Uses the best digital marketing tools and activities to maximize customer acquisition growth.
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Level 4 Behaviors
(Extensive Experience)
Oversees customer lifecycle through acquisition funnels to increase engagement and decrease drop-offs.
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Level 5 Behaviors
(Mastery)
Stays abreast of new digital acquisition trends and customer channels to generate revenue growth.
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2 Job Family Competencies – Marketing Communications
Proficiency Level -3
Skill definition-Using different channels, tools, and media to convey messages about the products and the brands to its target markets.
Level 1 Behaviors
(General Familiarity)
Lists the design principles for marketing communications materials.
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Level 2 Behaviors
(Light Experience)
Supports the creation and coordination of multimedia packages.
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Level 3 Behaviors
(Moderate Experience)
Reviews performance metrics to ensure the efficacy of our marketing communications strategy.
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Level 4 Behaviors
(Extensive Experience)
Recommends marketing mix development to define touchpoints for brand communication.
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Level 5 Behaviors
(Mastery)
Promotes our products and services in the market by using marketing communications strategies.
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3 Healthcare Sales/Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Healthcare Sales/Marketing Manager
Proficiency Level - 4
5 Competency for - Healthcare Sales/Marketing Manager
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Healthcare Sales/Marketing Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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2 Core Competencies – Coordination
Proficiency Level -3
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists tools and applications used for planning job duties.
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Level 2 Behaviors
(Light Experience)
Works with teammates on shared goals to ensure efficiency and productivity.
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Level 3 Behaviors
(Moderate Experience)
Monitors project progress and regularly leads a discussion on operational inefficiencies.
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Level 4 Behaviors
(Extensive Experience)
Leads a team in coordinating internal and external resources effectively.
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Level 5 Behaviors
(Mastery)
Serves as the coordination expert to provide valuable advice as needed to different levels of our business.
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3 Healthcare Sales/Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Healthcare Sales/Marketing Manager
Proficiency Level - 4
5 Competency for - Healthcare Sales/Marketing Manager
Proficiency Level - 5

Summary of Healthcare Sales/Marketing Manager skills and competencies

There are 0 hard skills for Healthcare Sales/Marketing Manager.
9 general skills for Healthcare Sales/Marketing Manager, Customer Acquisition, Marketing Communications, Marketing Function, etc.
9 soft skills for Healthcare Sales/Marketing Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Healthcare Sales/Marketing Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.

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