9 general skills or competencies (Job family competencies) for Healthcare Sales/Marketing Manager
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Explains the importance and objectives of customer acquisition.
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Level 2 Behaviors
(Light Experience)
Works with a specific software to manage a referral program.
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Level 3 Behaviors
(Moderate Experience)
Uses the best digital marketing tools and activities to maximize customer acquisition growth.
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Level 4 Behaviors
(Extensive Experience)
Oversees customer lifecycle through acquisition funnels to increase engagement and decrease drop-offs.
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Level 5 Behaviors
(Mastery)
Stays abreast of new digital acquisition trends and customer channels to generate revenue growth.
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Skill definition-Using different channels, tools, and media to convey messages about the products and the brands to its target markets.
Level 1 Behaviors
(General Familiarity)
Lists the design principles for marketing communications materials.
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Level 2 Behaviors
(Light Experience)
Supports the creation and coordination of multimedia packages.
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Level 3 Behaviors
(Moderate Experience)
Reviews performance metrics to ensure the efficacy of our marketing communications strategy.
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Level 4 Behaviors
(Extensive Experience)
Recommends marketing mix development to define touchpoints for brand communication.
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Level 5 Behaviors
(Mastery)
Promotes our products and services in the market by using marketing communications strategies.
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9 soft skills or competencies (core competencies) for Healthcare Sales/Marketing Manager
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists tools and applications used for planning job duties.
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Level 2 Behaviors
(Light Experience)
Works with teammates on shared goals to ensure efficiency and productivity.
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Level 3 Behaviors
(Moderate Experience)
Monitors project progress and regularly leads a discussion on operational inefficiencies.
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Level 4 Behaviors
(Extensive Experience)
Leads a team in coordinating internal and external resources effectively.
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Level 5 Behaviors
(Mastery)
Serves as the coordination expert to provide valuable advice as needed to different levels of our business.
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Summary of Healthcare Sales/Marketing Manager skills and competencies
There are 0 hard skills for Healthcare Sales/Marketing Manager.
9 general skills for Healthcare Sales/Marketing Manager, Customer Acquisition, Marketing Communications, Marketing Function, etc.
9 soft skills for Healthcare Sales/Marketing Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Healthcare Sales/Marketing Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.