Skills & Competencies for Healthcare Sales/Marketing Manager

Healthcare Sales/Marketing Manager job profile

JOB SUMMARY for Healthcare Sales/Marketing Manager

Directs sales and marketing activities a healthcare organization.

JOB RESPONSIBILITIES for Healthcare Sales/Marketing Manager

Develops marketing strategies and implements marketing campaigns that enhance the organization's brand and increase community awareness. Maintains relations with community organizations, hospitals, and other referral sources in order to generate admissions.

Healthcare Sales/Marketing Manager SALARY RANGE

BASE 50%
$101,940
TOTAL 50%
$103,125
Job Level
M02
Job Code
SM15000472
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Healthcare Sales/Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Healthcare Sales/Marketing Manager skill and competencie below to view definitions.

9 general skills or competencies (Job family competencies) for Healthcare Sales/Marketing Manager

1 Job Family Competencies – Customer Acquisition
Proficiency Level -3
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Collects customer data to identify needs for customer acquisition.
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Level 2 Behaviors
(Light Experience)
Assists in calculating customer acquisition cost.
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Level 3 Behaviors
(Moderate Experience)
Executes effective techniques in customer acquisition to target and reach new customers.
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Level 4 Behaviors
(Extensive Experience)
Determines critical success factors for new customer acquisition to attain all of our sales goals.
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Level 5 Behaviors
(Mastery)
Builds new channels, platforms, tools, and systems to improve and scale customer acquisition.
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2 Job Family Competencies – Marketing Communications
Proficiency Level -3
Skill definition-Using different channels, tools, and media to convey messages about the products and the brands to its target markets.
Level 1 Behaviors
(General Familiarity)
Explains the major components of the marketing communication mix.
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Level 2 Behaviors
(Light Experience)
Informs the management of the latest industry trends and innovations in marketing communications.
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Level 3 Behaviors
(Moderate Experience)
Drafts persuasive marketing campaigns to meet customers' requirements and expectations.
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Level 4 Behaviors
(Extensive Experience)
Drives the efficiency of marketing communications programs through process execution and optimization.
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Level 5 Behaviors
(Mastery)
Constructs marketing and communication plan to meet overall business and sales goals.
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3 Healthcare Sales/Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Healthcare Sales/Marketing Manager
Proficiency Level - 4
5 Competency for - Healthcare Sales/Marketing Manager
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Healthcare Sales/Marketing Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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2 Core Competencies – Coordination
Proficiency Level -3
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Explains the importance of coordination in a large project.
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Level 2 Behaviors
(Light Experience)
Communicates with various parties to clarify project scope.
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Level 3 Behaviors
(Moderate Experience)
Breaks down business goals into an actionable plan.
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Level 4 Behaviors
(Extensive Experience)
Develops work plans for the team's objectives, responsibilities, accountabilities, timelines, and resources.
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Level 5 Behaviors
(Mastery)
Delivers training to others on resource coordination, including issue resolution.
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3 Healthcare Sales/Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Healthcare Sales/Marketing Manager
Proficiency Level - 4
5 Competency for - Healthcare Sales/Marketing Manager
Proficiency Level - 5

Summary of Healthcare Sales/Marketing Manager skills and competencies

There are 0 hard skills for Healthcare Sales/Marketing Manager.
9 general skills for Healthcare Sales/Marketing Manager, Customer Acquisition, Marketing Communications, Marketing Function, etc.
9 soft skills for Healthcare Sales/Marketing Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Healthcare Sales/Marketing Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.

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