Skills & Competencies for Top Sales and Marketing Executive

Top Sales and Marketing Executive job profile

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JOB SUMMARY for Top Sales and Marketing Executive

Plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives.

JOB RESPONSIBILITIES for Top Sales and Marketing Executive

Directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Establishes short and long term sales goals and quotas in line with corporate objectives. Identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume.

Top Sales and Marketing Executive SALARY RANGE

BASE 50%
$320,099
TOTAL 50%
$433,707
Job Level
M06
Job Code
EX05000007
Education/Degree
Bachelor's Degree
Reports To
Top Management

Top Sales and Marketing Executive Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Top Sales and Marketing Executive skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Top Sales and Marketing Executive

1 Job Family Competencies – Marketing Function
Proficiency Level -3
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and technologies in marketing functions.
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Level 2 Behaviors
(Light Experience)
Tracks marketing efforts across our business by using industry-specific software.
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Level 3 Behaviors
(Moderate Experience)
Utilizes advanced marketing tools to increase our social media engagements.
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Level 4 Behaviors
(Extensive Experience)
Provides input on financial and resource aspects of the plan to improve customer retention.
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Level 5 Behaviors
(Mastery)
Generates strategic action plans to market our products to the target audience effectively.
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2 Job Family Competencies – Marketing Strategy
Proficiency Level -5
Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Names some of the components of marketing strategy, such as target audience and content creation.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in documenting our brand positioning and messaging.
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Level 3 Behaviors
(Moderate Experience)
Provides innovative ideas to ensure the successful development of an effective marketing strategy.
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Level 4 Behaviors
(Extensive Experience)
Provides hands-on training to the team to ensure seamless execution of marketing strategy.
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Level 5 Behaviors
(Mastery)
Leads the development of company websites to ensure it complies with our marketing strategy.
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3 Top Sales and Marketing Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Sales and Marketing Executive
Proficiency Level - 4
5 Competency for - Top Sales and Marketing Executive
Proficiency Level - 5

16 soft skills or competencies (core competencies) for Top Sales and Marketing Executive

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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2 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Illustrates how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Uses precise and appropriate terminology to explain the characteristics of the P/S.
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Level 3 Behaviors
(Moderate Experience)
Obtains information regarding the commonalities of diverse products and services within our business.
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Level 4 Behaviors
(Extensive Experience)
Proposes solutions to colleagues regarding implementation and operation-related considerations.
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Level 5 Behaviors
(Mastery)
Provides a full range of consulting for the product and service production team.
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3 Top Sales and Marketing Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Sales and Marketing Executive
Proficiency Level - 4
5 Competency for - Top Sales and Marketing Executive
Proficiency Level - 5

Summary of Top Sales and Marketing Executive skills and competencies

There are 0 hard skills for Top Sales and Marketing Executive.
9 general skills for Top Sales and Marketing Executive, Marketing Function, Marketing Strategy, Business Development, etc.
16 soft skills for Top Sales and Marketing Executive, Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Top Sales and Marketing Executive, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.

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