9 general skills or competencies (Job family competencies) for Top Sales and Marketing Executive
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Explains the concepts of each component in marketing functions.
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Level 2 Behaviors
(Light Experience)
Collects materials needed for the development of marketing campaigns.
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Level 3 Behaviors
(Moderate Experience)
Identifies the best distribution channels to market our products and services.
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Level 4 Behaviors
(Extensive Experience)
Leads the development and execution of marketing plans to increase brand awareness.
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Level 5 Behaviors
(Mastery)
Develops and executes marketing strategies to achieve established business goals and objectives.
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Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Explains the differences between marketing strategy and marketing plan.
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Level 2 Behaviors
(Light Experience)
Participates in daily activities to support the development of marketing strategies.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with multifunctional teams to execute marketing plans and strategies.
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Level 4 Behaviors
(Extensive Experience)
Formulates a marketing strategy that aligns with our business priorities.
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Level 5 Behaviors
(Mastery)
Develops and executes digital campaigns to increase our web traffic.
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16 soft skills or competencies (core competencies) for Top Sales and Marketing Executive
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
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Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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Summary of Top Sales and Marketing Executive skills and competencies
There are 0 hard skills for Top Sales and Marketing Executive.
9 general skills for Top Sales and Marketing Executive, Marketing Function, Marketing Strategy, Business Development, etc.
16 soft skills for Top Sales and Marketing Executive, Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Top Sales and Marketing Executive, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.