11 general skills or competencies (Job family competencies) for Search Engine Optimization Specialist II
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to interpret data analytics and metrics to drive better business decision-making.
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Level 2 Behaviors
(Light Experience)
Documents data requirements for projects by working with business users.
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Level 3 Behaviors
(Moderate Experience)
Provides and leverages data analytics solutions to mitigate business risk and handle setbacks.
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Level 4 Behaviors
(Extensive Experience)
Monitors data sources used for analytics to update data and meet quality standards.
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Level 5 Behaviors
(Mastery)
Establishes performance metrics focused on Data Analytics to track optimization opportunities.
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Skill definition-Assessing the differences between the current and target state of an organization to determine how to achieve desired business goals.
Level 1 Behaviors
(General Familiarity)
Documents the misalignment that may arise in conducting gap analysis.
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Level 2 Behaviors
(Light Experience)
Documents the current processes to support the facilitation of performing gap analysis.
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Level 3 Behaviors
(Moderate Experience)
Executes gap analysis to improve business performance with established standards.
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Level 4 Behaviors
(Extensive Experience)
Monitors and analyzes data to identify gaps or trends and drive strategic decision-making.
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Level 5 Behaviors
(Mastery)
Elaborates processes and procedures to identify gaps and improve business operational efficiency.
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10 soft skills or competencies (core competencies) for Search Engine Optimization Specialist II
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and purposes of Key Performance Indicators (KPI).
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Level 2 Behaviors
(Light Experience)
Follows up on regular action items related to KPI implementation.
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Level 3 Behaviors
(Moderate Experience)
Consolidates internal and external information to define and select applicable KPI.
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Level 4 Behaviors
(Extensive Experience)
Designs and develops KPI metrics and dashboards for various functions and purposes.
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Level 5 Behaviors
(Mastery)
Defines and modifies strategic KPIs to drive organizational objectives and priorities.
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Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Explains the integral role data collection plays when conducting analytical thinking.
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Level 2 Behaviors
(Light Experience)
Asks the right questions to ensure clarity on business goals and requirements.
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Level 3 Behaviors
(Moderate Experience)
Develops alternative solutions and compares the pros and cons.
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Level 4 Behaviors
(Extensive Experience)
Determines and prioritizes the sequence of steps for a specific situation.
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Level 5 Behaviors
(Mastery)
Evaluates potential risks using extensive industry knowledge when considering new opportunities.
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Summary of Search Engine Optimization Specialist II skills and competencies
There are 0 hard skills for Search Engine Optimization Specialist II.
11 general skills for Search Engine Optimization Specialist II, Data Analytics, Gap Analysis, Content Management, etc.
10 soft skills for Search Engine Optimization Specialist II, Key Performance Indicators (KPI), Analytical Thinking, Innovation, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Search Engine Optimization Specialist II, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Analytical Thinking, and be proficient in Innovation.