12 general skills or competencies (Job family competencies) for Advertising Director
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
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Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
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13 soft skills or competencies (core competencies) for Advertising Director
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Illustrates how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Uses precise and appropriate terminology to explain the characteristics of the P/S.
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Level 3 Behaviors
(Moderate Experience)
Obtains information regarding the commonalities of diverse products and services within our business.
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Level 4 Behaviors
(Extensive Experience)
Proposes solutions to colleagues regarding implementation and operation-related considerations.
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Level 5 Behaviors
(Mastery)
Provides a full range of consulting for the product and service production team.
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Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Lists the elements and the steps on how to conduct budgeting.
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Level 2 Behaviors
(Light Experience)
Tracks and reports financial inefficiencies to ensure smooth functioning of our budgeting processes.
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Level 3 Behaviors
(Moderate Experience)
Works with senior management in creating appropriate budget amounts.
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Level 4 Behaviors
(Extensive Experience)
Recommends alternative budgeting strategies for resolving budgeting issues in our workplace.
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Level 5 Behaviors
(Mastery)
Introduces technologies, policies, and programs for more effective budget management.
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Summary of Advertising Director skills and competencies
There are 0 hard skills for Advertising Director.
12 general skills for Advertising Director, Advertising, Brand Management, Content Marketing, etc.
13 soft skills for Advertising Director, Products And Services, Budgeting, Customer Relationship Management, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Advertising Director, he or she needs to be skilled in Products And Services, be an expert in Budgeting, and be an expert in Customer Relationship Management.