Skills & Competencies for Category Management Analyst

Category Management Analyst job profile

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JOB SUMMARY for Category Management Analyst

Provides insights and recommendations to optimize new product introductions, distribution, shelving, price and promotional mix by analyzing marketing and customer data.

JOB RESPONSIBILITIES for Category Management Analyst

Analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. Conducts market specific assessments of competitors, vendors, and customers to support decisions and influence management.

Category Management Analyst SALARY RANGE

BASE 50%
$85,485
TOTAL 50%
$90,382
Job Level
P02
Job Code
SM15000443
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Category Management Analyst Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Category Management Analyst skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Category Management Analyst

1 Job Family Competencies – Data Analytics
Proficiency Level -2
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Discusses the models and roles of business data analytics.
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Level 2 Behaviors
(Light Experience)
Conducts data cleaning process by removing duplicate records to ensure effective data analytics.
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Level 3 Behaviors
(Moderate Experience)
Partners with internal and data engineering teams to fully optimize acquisition data sources.
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Level 4 Behaviors
(Extensive Experience)
Leads overall data analytics activities of our organization to apply decision-making techniques.
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Level 5 Behaviors
(Mastery)
Develops robust analytics requirements to define algorithms and data sources for stakeholders.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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3 Category Management Analyst - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Category Management Analyst
Proficiency Level - 4
5 Competency for - Category Management Analyst
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Category Management Analyst

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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2 Core Competencies – Business Statistics
Proficiency Level -2
Skill definition-Gathering, outlining, evaluating, and interpreting data to develop and implement informed, tactical business decisions in the face of uncertainty.
Level 1 Behaviors
(General Familiarity)
Cites the two types of business statistics and describes their respective usage.
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Level 2 Behaviors
(Light Experience)
Compiles business metrics and statistics used in strategic planning, forecasting, and modeling.
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Level 3 Behaviors
(Moderate Experience)
Creates and maintains statistical analysis on computers with specialized software.
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Level 4 Behaviors
(Extensive Experience)
Discusses results with stakeholders who may not have the same level of understanding of statistics.
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Level 5 Behaviors
(Mastery)
Develops experiments, trials, or surveys to generate the required data.
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3 Category Management Analyst - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Category Management Analyst
Proficiency Level - 4
5 Competency for - Category Management Analyst
Proficiency Level - 5

Summary of Category Management Analyst skills and competencies

There are 0 hard skills for Category Management Analyst.
12 general skills for Category Management Analyst, Data Analytics, Brand Management, Competitive Environment, etc.
8 soft skills for Category Management Analyst, Business Acumen, Business Statistics, Innovation, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Category Management Analyst, he or she needs to be proficient in Business Acumen, be proficient in Business Statistics, and be proficient in Innovation.

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