Skills & Competencies for Customer Insights Analyst II

Customer Insights Analyst II job profile

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JOB SUMMARY for Customer Insights Analyst II

Analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights.

JOB RESPONSIBILITIES for Customer Insights Analyst II

Assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Uses market research and statistical methodologies and tools to perform analysis. Performs data collection, input, and aggregation processes to develop and maintain research databases.

Customer Insights Analyst II SALARY RANGE

BASE 50%
$84,773
TOTAL 50%
$88,470
Job Level
P02
Job Code
SM15000469
Education/Degree
Bachelor's Degree
Reports To
Supervisor

Customer Insights Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Customer Insights Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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13 general skills or competencies (Job family competencies) for Customer Insights Analyst II

1 Job Family Competencies – Business Intelligence
Proficiency Level -2
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Explains the functions of existing and emerging data and business intelligence platforms.
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Level 2 Behaviors
(Light Experience)
Gathers business intelligence data to make informed conclusions on business practices.
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Level 3 Behaviors
(Moderate Experience)
Produces a user manual for the business intelligence system to assist stakeholders with proper data navigation.
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Level 4 Behaviors
(Extensive Experience)
Manages the overall data transformation from multiple sources into actionable business intelligence.
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Level 5 Behaviors
(Mastery)
Designs a new strategy for business intelligence insights to support our business's objectives.
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2 Job Family Competencies – Data Analytics
Proficiency Level -2
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to interpret data analytics and metrics to drive better business decision-making.
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Level 2 Behaviors
(Light Experience)
Documents data requirements for projects by working with business users.
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Level 3 Behaviors
(Moderate Experience)
Provides and leverages data analytics solutions to mitigate business risk and handle setbacks.
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Level 4 Behaviors
(Extensive Experience)
Oversees data analytics team members to ensure data collection and management meet requirements.
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Level 5 Behaviors
(Mastery)
Establishes performance metrics focused on Data Analytics to track optimization opportunities.
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3 Customer Insights Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Analyst II
Proficiency Level - 4
5 Competency for - Customer Insights Analyst II
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Customer Insights Analyst II

1 Core Competencies – Lateral Thinking
Proficiency Level -3
Skill definition-Analyzing and creating innovative solutions beyond logical and deductive reasoning to resolve complex problems.
Level 1 Behaviors
(General Familiarity)
Illustrates the importance of lateral thinking in the workplace.
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Level 2 Behaviors
(Light Experience)
Follows new approaches to use lateral thinking in creating new ideas.
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Level 3 Behaviors
(Moderate Experience)
Utilizes ready-made concepts as starting points for the production of new ideas.
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Level 4 Behaviors
(Extensive Experience)
Guides teams in reframing challenges from different perspectives to determine the best solutions.
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Level 5 Behaviors
(Mastery)
Leads the execution of lateral thinking approaches to create innovative solutions to problems.
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2 Core Competencies – Analytical Thinking
Proficiency Level -3
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Identifies tools that assist analytical thinking.
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Level 2 Behaviors
(Light Experience)
Gathers necessary information from various channels to support decision-making.
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Level 3 Behaviors
(Moderate Experience)
Develops alternative solutions and compares the pros and cons.
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Level 4 Behaviors
(Extensive Experience)
Draws conclusions based upon logic and intuitive judgment.
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Level 5 Behaviors
(Mastery)
Evaluates potential risks using extensive industry knowledge when considering new opportunities.
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3 Customer Insights Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Analyst II
Proficiency Level - 4
5 Competency for - Customer Insights Analyst II
Proficiency Level - 5

Summary of Customer Insights Analyst II skills and competencies

There are 0 hard skills for Customer Insights Analyst II.
13 general skills for Customer Insights Analyst II, Business Intelligence, Data Analytics, Customer Analytics, etc.
8 soft skills for Customer Insights Analyst II, Lateral Thinking, Analytical Thinking, Innovation, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Customer Insights Analyst II, he or she needs to be skilled in Lateral Thinking, be skilled in Analytical Thinking, and be proficient in Innovation.

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