Skills & Competencies for Database Marketing Analyst

Database Marketing Analyst job profile

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JOB SUMMARY for Database Marketing Analyst

Performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs.

JOB RESPONSIBILITIES for Database Marketing Analyst

Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion.

Database Marketing Analyst SALARY RANGE

BASE 50%
$73,393
TOTAL 50%
$77,169
Job Level
P02
Job Code
SM15000331
Education/Degree
Bachelor's Degree
Reports To
Manager

Database Marketing Analyst Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Database Marketing Analyst skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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13 general skills or competencies (Job family competencies) for Database Marketing Analyst

1 Job Family Competencies – Business Intelligence
Proficiency Level -2
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Explains the data modeling and reporting concepts applicable to business Intelligence.
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Level 2 Behaviors
(Light Experience)
Collects business intelligence data to analyze our business's competitiveness.
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Level 3 Behaviors
(Moderate Experience)
Partners with the management in streamlining business intelligence and analytics tools.
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Level 4 Behaviors
(Extensive Experience)
Drives the overall data quality improvement initiatives to leverage business intelligence tools.
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Level 5 Behaviors
(Mastery)
Creates overall solutions for various complex enterprise needs in the business intelligence area.
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2 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to apply data analytics to successful strategies.
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Level 2 Behaviors
(Light Experience)
Documents data requirements for projects by working with business users.
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Level 3 Behaviors
(Moderate Experience)
Prepares data analytics tool to create visualizations.
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Level 4 Behaviors
(Extensive Experience)
Monitors data sources used for analytics to update data and meet quality standards.
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Level 5 Behaviors
(Mastery)
Establishes best-in-class analytic data to improve performance by discovering patterns in data.
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3 Database Marketing Analyst - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Analyst
Proficiency Level - 4
5 Competency for - Database Marketing Analyst
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Database Marketing Analyst

1 Core Competencies – Analytical Thinking
Proficiency Level -2
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Explains the integral role data collection plays when conducting analytical thinking.
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Level 2 Behaviors
(Light Experience)
Breaks down a specific project into lists of tasks.
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Level 3 Behaviors
(Moderate Experience)
Examines information or a situation thoroughly and in detail.
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Level 4 Behaviors
(Extensive Experience)
Draws conclusions based upon logic and intuitive judgment.
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Level 5 Behaviors
(Mastery)
Forecasts customers' expectations and formulates strategies to ensure customer satisfaction.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
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3 Database Marketing Analyst - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Analyst
Proficiency Level - 4
5 Competency for - Database Marketing Analyst
Proficiency Level - 5

Summary of Database Marketing Analyst skills and competencies

There are 0 hard skills for Database Marketing Analyst.
13 general skills for Database Marketing Analyst, Business Intelligence, Data Analytics, A/B Testing, etc.
7 soft skills for Database Marketing Analyst, Analytical Thinking, Innovation, Attention to Detail, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Database Marketing Analyst, he or she needs to be proficient in Analytical Thinking, be proficient in Innovation, and be skilled in Attention to Detail.

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