Skills & Competencies for Database Marketing Analyst

Database Marketing Analyst job profile

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JOB SUMMARY for Database Marketing Analyst

Performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs.

JOB RESPONSIBILITIES for Database Marketing Analyst

Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion.

Database Marketing Analyst SALARY RANGE

BASE 50%
$73,206
TOTAL 50%
$76,974
Job Level
P02
Job Code
SM15000331
Education/Degree
Bachelor's Degree
Reports To
Manager

Database Marketing Analyst Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Database Marketing Analyst skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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13 general skills or competencies (Job family competencies) for Database Marketing Analyst

1 Job Family Competencies – Business Intelligence
Proficiency Level -2
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Explains the data modeling and reporting concepts applicable to business Intelligence.
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Level 2 Behaviors
(Light Experience)
Collects business intelligence data to analyze our business's competitiveness.
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Level 3 Behaviors
(Moderate Experience)
Partners with the management in streamlining business intelligence and analytics tools.
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Level 4 Behaviors
(Extensive Experience)
Drives the overall data quality improvement initiatives to leverage business intelligence tools.
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Level 5 Behaviors
(Mastery)
Creates overall solutions for various complex enterprise needs in the business intelligence area.
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2 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Lists the steps on how to run and develop data analytic models.
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Level 2 Behaviors
(Light Experience)
Identifies opportunities for data analytics process improvement and automation.
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Level 3 Behaviors
(Moderate Experience)
Uses data analytics for all reporting to meet user requirements.
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Level 4 Behaviors
(Extensive Experience)
Performs data quality audits to ensure compliance with custom analytic deliverables.
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Level 5 Behaviors
(Mastery)
Keeps up-to-date on emerging technology trends in data analytics to apply in our organization.
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3 Database Marketing Analyst - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Analyst
Proficiency Level - 4
5 Competency for - Database Marketing Analyst
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Database Marketing Analyst

1 Core Competencies – Analytical Thinking
Proficiency Level -2
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Lists skills, traits, and characteristics of analytical thinkers.
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Level 2 Behaviors
(Light Experience)
Illustrates logical relationships among diverse entities.
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Level 3 Behaviors
(Moderate Experience)
Investigates analytical thinking tools and incorporates them accordingly.
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Level 4 Behaviors
(Extensive Experience)
Guides others to analyze all factors and parameters that need to be considered.
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Level 5 Behaviors
(Mastery)
Investigates industry trends and adjusts our business's strategy accordingly.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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3 Database Marketing Analyst - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Analyst
Proficiency Level - 4
5 Competency for - Database Marketing Analyst
Proficiency Level - 5

Summary of Database Marketing Analyst skills and competencies

There are 0 hard skills for Database Marketing Analyst.
13 general skills for Database Marketing Analyst, Business Intelligence, Data Analytics, A/B Testing, etc.
7 soft skills for Database Marketing Analyst, Analytical Thinking, Innovation, Attention to Detail, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Database Marketing Analyst, he or she needs to be proficient in Analytical Thinking, be proficient in Innovation, and be skilled in Attention to Detail.

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