12 general skills or competencies (Job family competencies) for Digital Marketing Manager
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Cites examples of A/B testing tools for all applications.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies A/B testing principles and methods to adjust the design based on results.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes A/B testing programs to provide hypotheses and recommendations based on results.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Approves the setting up of A/B testing processes as well as plans to be used for our campaigns.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates a thorough AB testing agenda to drive enhancement of marketing effectiveness.
See 4 More Skill Behaviors
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
See 4 More Skill Behaviors
12 soft skills or competencies (core competencies) for Digital Marketing Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
See 4 More Skill Behaviors
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Identifies KPIs currently in use and provides input to management.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Interprets and analyses KPI data to recommend courses of action.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates ongoing productivity; recommends corresponding modifications on KPIs as indicated.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Leads efforts to improve performance as identified and measured by KPIs.
See 4 More Skill Behaviors
Summary of Digital Marketing Manager skills and competencies
There are 0 hard skills for Digital Marketing Manager.
12 general skills for Digital Marketing Manager, A/B Testing, Advertising, Digital Analytics, etc.
12 soft skills for Digital Marketing Manager, Business Acumen, Key Performance Indicators (KPI), Digital Literacy, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Manager, he or she needs to be skilled in Business Acumen, be skilled in Key Performance Indicators (KPI), and be skilled in Digital Literacy.