Skills & Competencies for Customer Insights Director

Customer Insights Director job profile

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JOB SUMMARY for Customer Insights Director

Develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions.

JOB RESPONSIBILITIES for Customer Insights Director

Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development.

Customer Insights Director SALARY RANGE

BASE 50%
$207,219
TOTAL 50%
$251,995
Job Level
M04
Job Code
SM15000471
Education/Degree
Bachelor's Degree
Reports To
Top Management

Customer Insights Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Customer Insights Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Customer Insights Director

1 Job Family Competencies – Data Analytics
Proficiency Level -4
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Discusses the models and roles of business data analytics.
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Level 2 Behaviors
(Light Experience)
Conducts data cleaning process by removing duplicate records to ensure effective data analytics.
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Level 3 Behaviors
(Moderate Experience)
Partners with internal and data engineering teams to fully optimize acquisition data sources.
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Level 4 Behaviors
(Extensive Experience)
Enhances data collection procedures to build analytic systems.
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Level 5 Behaviors
(Mastery)
Develops robust analytics requirements to define algorithms and data sources for stakeholders.
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2 Job Family Competencies – Customer Analytics
Proficiency Level -4
Skill definition-Identifying and forecasting customer behavior and insights to increase customer acquisition, retention, and buyer engagement.
Level 1 Behaviors
(General Familiarity)
Describes the importance of customer analytics in driving customer-focused growth plans.
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Level 2 Behaviors
(Light Experience)
Collects feedback from customers to enhance future analytics processes.
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Level 3 Behaviors
(Moderate Experience)
Leverages customer analytics to streamline data identification and improve customer experience.
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Level 4 Behaviors
(Extensive Experience)
Facilitates training on the new tools and methodologies used to enhance the customer analytics process.
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Level 5 Behaviors
(Mastery)
Champions new engagement tools in customer analytics to forecast and segment customer behavior and insights.
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3 Customer Insights Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Director
Proficiency Level - 4
5 Competency for - Customer Insights Director
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Customer Insights Director

1 Core Competencies – Project Management
Proficiency Level -5
Skill definition-Applying specific knowledge, skills, tools, and techniques to manage a project from initial conception to successful completion.
Level 1 Behaviors
(General Familiarity)
Explains the differences in project management approaches, such as Agile, Waterfall, and Lean Six Sigma.
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Level 2 Behaviors
(Light Experience)
Assists in resolving unexpected factors affecting the project's deadline and success.
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Level 3 Behaviors
(Moderate Experience)
Communicates with stakeholders of varying interest levels regarding project progress and potential risks.
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Level 4 Behaviors
(Extensive Experience)
Documents justification for project abandonment before completion.
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Level 5 Behaviors
(Mastery)
Forecasts and establishes project budgets through communicating with stakeholders.
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2 Core Competencies – Talent Management
Proficiency Level -5
Skill definition-The process of acquiring, developing, leveraging and retaining a high-performance workforce to realize organizational goals.
Level 1 Behaviors
(General Familiarity)
Explains the influence of business strategy on talent strategy.
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Level 2 Behaviors
(Light Experience)
Compiles internal and external data to support workforce planning initiatives.
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Level 3 Behaviors
(Moderate Experience)
Makes recommendations and presentations to senior management regarding new talent management programs and strategic directions.
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Level 4 Behaviors
(Extensive Experience)
Develops various learning and development programs to drive up-skill and re-skill efforts.
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Level 5 Behaviors
(Mastery)
Defines, refines, and aligns talent management strategy to reflect and support business objectives.
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3 Customer Insights Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Director
Proficiency Level - 4
5 Competency for - Customer Insights Director
Proficiency Level - 5

Summary of Customer Insights Director skills and competencies

There are 0 hard skills for Customer Insights Director.
11 general skills for Customer Insights Director, Data Analytics, Customer Analytics, Customer Segmentation, etc.
10 soft skills for Customer Insights Director, Project Management, Talent Management, Performance Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Customer Insights Director, he or she needs to be an expert in Project Management, be an expert in Talent Management, and be an expert in Performance Management.

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