Skills & Competencies for Customer Insights Director

Customer Insights Director job profile

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JOB SUMMARY for Customer Insights Director

Develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions.

JOB RESPONSIBILITIES for Customer Insights Director

Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development.

Customer Insights Director SALARY RANGE

BASE 50%
$207,219
TOTAL 50%
$251,995
Job Level
M04
Job Code
SM15000471
Education/Degree
Bachelor's Degree
Reports To
Top Management

Customer Insights Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Customer Insights Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Customer Insights Director

1 Job Family Competencies – Data Analytics
Proficiency Level -4
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to apply data analytics to successful strategies.
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Level 2 Behaviors
(Light Experience)
Conducts data cleaning process by removing duplicate records to ensure effective data analytics.
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Level 3 Behaviors
(Moderate Experience)
Prepares data analytics tool to create visualizations.
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Level 4 Behaviors
(Extensive Experience)
Leads overall data analytics activities of our organization to apply decision-making techniques.
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Level 5 Behaviors
(Mastery)
Establishes best-in-class analytic data to improve performance by discovering patterns in data.
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2 Job Family Competencies – Customer Analytics
Proficiency Level -4
Skill definition-Identifying and forecasting customer behavior and insights to increase customer acquisition, retention, and buyer engagement.
Level 1 Behaviors
(General Familiarity)
Documents the current best practices in customer analytics.
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Level 2 Behaviors
(Light Experience)
Conducts customer analytics to identify customer demands and requirements.
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Level 3 Behaviors
(Moderate Experience)
Leverages customer analytics to streamline data identification and improve customer experience.
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Level 4 Behaviors
(Extensive Experience)
Integrates customer analytic insights to enable informed decision-making in improving customer experience.
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Level 5 Behaviors
(Mastery)
Designs customer analytics frameworks to improve customer satisfaction and success value.
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3 Customer Insights Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Director
Proficiency Level - 4
5 Competency for - Customer Insights Director
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Customer Insights Director

1 Core Competencies – Project Management
Proficiency Level -5
Skill definition-Applying specific knowledge, skills, tools, and techniques to manage a project from initial conception to successful completion.
Level 1 Behaviors
(General Familiarity)
Illustrates the difference between initiating, planning, executing, and closing a project.
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Level 2 Behaviors
(Light Experience)
Gathers and tracks relevant data and information and reports updates to management.
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Level 3 Behaviors
(Moderate Experience)
Implements a flexible project framework to prevent unnecessary disruption.
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Level 4 Behaviors
(Extensive Experience)
Evaluates project deliverables, stakeholder expectations, and scope to design working protocols and approaches.
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Level 5 Behaviors
(Mastery)
Mediates project negotiations, scopes, and assigned resources at project inception to assure project success.
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2 Core Competencies – Talent Management
Proficiency Level -5
Skill definition-The process of acquiring, developing, leveraging and retaining a high-performance workforce to realize organizational goals.
Level 1 Behaviors
(General Familiarity)
Identifies internal and external talent management resources and best practices.
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Level 2 Behaviors
(Light Experience)
Documents and maintains talent management policies.
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Level 3 Behaviors
(Moderate Experience)
Partners with internal leaders to develop and execute talent acquisition and management strategies.
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Level 4 Behaviors
(Extensive Experience)
Facilitates career development initiatives to support our business-wide talent management goals.
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Level 5 Behaviors
(Mastery)
Keeps abreast of current and future trends in innovative talent management approaches and tools.
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3 Customer Insights Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Director
Proficiency Level - 4
5 Competency for - Customer Insights Director
Proficiency Level - 5

Summary of Customer Insights Director skills and competencies

There are 0 hard skills for Customer Insights Director.
11 general skills for Customer Insights Director, Data Analytics, Customer Analytics, Customer Segmentation, etc.
10 soft skills for Customer Insights Director, Project Management, Talent Management, Performance Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Customer Insights Director, he or she needs to be an expert in Project Management, be an expert in Talent Management, and be an expert in Performance Management.

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