Skills & Competencies for Customer Insights Director

Customer Insights Director job profile

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JOB SUMMARY for Customer Insights Director

Develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions.

JOB RESPONSIBILITIES for Customer Insights Director

Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development.

Customer Insights Director SALARY RANGE

BASE 50%
$207,219
TOTAL 50%
$251,995
Job Level
M04
Job Code
SM15000471
Education/Degree
Bachelor's Degree
Reports To
Top Management

Customer Insights Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Customer Insights Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Customer Insights Director

1 Job Family Competencies – Data Analytics
Proficiency Level -4
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Lists the tools and techniques in business data analytics.
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Level 2 Behaviors
(Light Experience)
Supports the existing business technology systems to develop a mature data analytics capability.
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Level 3 Behaviors
(Moderate Experience)
Works with data analytics team to ensure data integrity and accuracy on the service.
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Level 4 Behaviors
(Extensive Experience)
Performs data quality audits to ensure compliance with custom analytic deliverables.
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Level 5 Behaviors
(Mastery)
Shares emerging advancements and technologies in data analytics to our organization.
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2 Job Family Competencies – Customer Analytics
Proficiency Level -4
Skill definition-Identifying and forecasting customer behavior and insights to increase customer acquisition, retention, and buyer engagement.
Level 1 Behaviors
(General Familiarity)
Lists the commonly used technology and tools in conducting customer analytics.
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Level 2 Behaviors
(Light Experience)
Uses customer analytics tools to understand customers' journey and service preferences.
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Level 3 Behaviors
(Moderate Experience)
Utilizes customer analytics to identify customer insights and make customer journey maps.
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Level 4 Behaviors
(Extensive Experience)
Oversees the customer analytics process to drive maximum customer lifetime value and success.
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Level 5 Behaviors
(Mastery)
Improves customer analytics capabilities to predict customer needs and reduce customer churn rate.
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3 Customer Insights Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Director
Proficiency Level - 4
5 Competency for - Customer Insights Director
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Customer Insights Director

1 Core Competencies – Project Management
Proficiency Level -5
Skill definition-Applying specific knowledge, skills, tools, and techniques to manage a project from initial conception to successful completion.
Level 1 Behaviors
(General Familiarity)
Lists examples of how poor communication can impede project success and techniques to rectify this.
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Level 2 Behaviors
(Light Experience)
Gathers the necessary data during project initiation to complete planning and project scope.
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Level 3 Behaviors
(Moderate Experience)
Works with different teams and departments to implement organizational changes that impact the project.
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Level 4 Behaviors
(Extensive Experience)
Trains project team through offline and online courses and reviews both during and after project completion.
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Level 5 Behaviors
(Mastery)
Stays abreast of new technologies, tools, and industry practices that affect project management alternatives.
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2 Core Competencies – Talent Management
Proficiency Level -5
Skill definition-The process of acquiring, developing, leveraging and retaining a high-performance workforce to realize organizational goals.
Level 1 Behaviors
(General Familiarity)
Names key components and purposes of talent management.
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Level 2 Behaviors
(Light Experience)
Tracks and updates job and competency standards and requirements to reflect market change and business priorities.
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Level 3 Behaviors
(Moderate Experience)
Selects proper methods and tools for candidate screening and interviews.
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Level 4 Behaviors
(Extensive Experience)
Presents and communicates employer value proposition (EVP) internally and externally to build a strong employment branding.
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Level 5 Behaviors
(Mastery)
Researches and analyzes talent market dynamics and demographic trends to predict future talent pipelines and challenges.
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3 Customer Insights Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Director
Proficiency Level - 4
5 Competency for - Customer Insights Director
Proficiency Level - 5

Summary of Customer Insights Director skills and competencies

There are 0 hard skills for Customer Insights Director.
11 general skills for Customer Insights Director, Data Analytics, Customer Analytics, Customer Segmentation, etc.
10 soft skills for Customer Insights Director, Project Management, Talent Management, Performance Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Customer Insights Director, he or she needs to be an expert in Project Management, be an expert in Talent Management, and be an expert in Performance Management.

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