16 general skills or competencies (Job family competencies) for Inbound Digital Marketing Specialist II
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Documents the best practices used in customer acquisition strategies.
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Level 2 Behaviors
(Light Experience)
Tracks market needs, industry trends, and competitive dynamics in customer acquisition.
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Level 3 Behaviors
(Moderate Experience)
Performs customer analyses to make acquisition offers and maximize customer acquisition volume.
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Level 4 Behaviors
(Extensive Experience)
Oversees customer acquisition funnel to improve the effectiveness of attracting customers.
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Level 5 Behaviors
(Mastery)
Develops value-based customer segmentation models to ensure the acquisition of new customers.
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Skill definition-Measuring, collecting, analyzing, and reporting web data to identify website visitor behavior and optimize web usage.
Level 1 Behaviors
(General Familiarity)
Explains the importance and methods used to track and analyze web traffic.
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Level 2 Behaviors
(Light Experience)
Documents web data using analytics tools to help ascertain enhancements in customer experience.
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Level 3 Behaviors
(Moderate Experience)
Performs audits on web analytics data to validate data integrity or reveal inaccuracies.
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Level 4 Behaviors
(Extensive Experience)
Interprets web analytics data to predict future customer trends in desired products or services.
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Level 5 Behaviors
(Mastery)
Establishes web analytics strategies to drive improvements in data analysis and reporting.
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6 soft skills or competencies (core competencies) for Inbound Digital Marketing Specialist II
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Lists best practices and tools to maintain high accuracy and thoroughness in the workplace.
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Level 2 Behaviors
(Light Experience)
Uses checklists to ensure that information goes out error-free.
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Level 3 Behaviors
(Moderate Experience)
Suggests solutions to issues that arise while executing the tasks.
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Level 4 Behaviors
(Extensive Experience)
Employs techniques for motivating personnel to meet or exceed accuracy goals.
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Level 5 Behaviors
(Mastery)
Leads the creation of tools for enhancing and assuring accuracy.
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Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Identifies types of environments that motivate or de-motivate initiative.
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Level 2 Behaviors
(Light Experience)
Supports initiative to complete goals well before the deadline.
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Level 3 Behaviors
(Moderate Experience)
Takes the initiative at work to come up with new approaches.
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Level 4 Behaviors
(Extensive Experience)
Reviews problems or issues independently to initiate solutions.
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Level 5 Behaviors
(Mastery)
Shares insights to suggest ideas and solutions in boosting workplace initiative.
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Summary of Inbound Digital Marketing Specialist II skills and competencies
There are 0 hard skills for Inbound Digital Marketing Specialist II.
16 general skills for Inbound Digital Marketing Specialist II, Customer Acquisition, Web Analytics, Advertising, etc.
6 soft skills for Inbound Digital Marketing Specialist II, Attention to Detail, Initiative, Data Literacy, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Inbound Digital Marketing Specialist II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Data Literacy.