11 general skills or competencies (Job family competencies) for Market Research Director
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Lists the tools and techniques in business data analytics.
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Level 2 Behaviors
(Light Experience)
Supports the existing business technology systems to develop a mature data analytics capability.
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Level 3 Behaviors
(Moderate Experience)
Works with data analytics team to ensure data integrity and accuracy on the service.
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Level 4 Behaviors
(Extensive Experience)
Shares to the team the latest technological advances to accelerate data analytics.
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Level 5 Behaviors
(Mastery)
Shares emerging advancements and technologies in data analytics to our organization.
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Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
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Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
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Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
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Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
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Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
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11 soft skills or competencies (core competencies) for Market Research Director
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Discusses the primary markets for the P/S.
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Level 2 Behaviors
(Light Experience)
Summarizes the features, specifications, or functions of any given P/S.
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Level 3 Behaviors
(Moderate Experience)
Explores target customers to sell and deliver products and services.
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Level 4 Behaviors
(Extensive Experience)
Instructs others to explain the key factors that differentiate the products from those of the competitors.
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Level 5 Behaviors
(Mastery)
Initiates an evaluation of the past, evolution, and future plans of the product or service line.
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Skill definition-Applying the knowledge of decision-making processes and techniques to analyze the facts to reach sensible conclusions and form objective opinions.
Level 1 Behaviors
(General Familiarity)
Identifies the applications used to weigh the pros and cons of upcoming decisions.
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Level 2 Behaviors
(Light Experience)
Responds to and makes decisions fast in emergency situations.
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Level 3 Behaviors
(Moderate Experience)
Learns lessons from the results of previous decisions to avoid repeating mistakes.
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Level 4 Behaviors
(Extensive Experience)
Selects effective business partners for our business.
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Level 5 Behaviors
(Mastery)
Establishes standard processes that help to make the best decision given the circumstances.
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Summary of Market Research Director skills and competencies
There are 0 hard skills for Market Research Director.
11 general skills for Market Research Director, Data Analytics, A/B Testing, Advertising, etc.
11 soft skills for Market Research Director, Products And Services, Judgment and Decision Making, Talent Management, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Market Research Director, he or she needs to be skilled in Products And Services, be an expert in Judgment and Decision Making, and be an expert in Talent Management.