10 general skills or competencies (Job family competencies) for Market Research Manager
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to apply data analytics to successful strategies.
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Level 2 Behaviors
(Light Experience)
Documents data requirements for projects by working with business users.
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Level 3 Behaviors
(Moderate Experience)
Prepares data analytics tool to create visualizations.
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Level 4 Behaviors
(Extensive Experience)
Monitors data sources used for analytics to update data and meet quality standards.
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Level 5 Behaviors
(Mastery)
Establishes best-in-class analytic data to improve performance by discovering patterns in data.
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Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Explains the basic concepts and terminologies in AB testing.
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Level 2 Behaviors
(Light Experience)
Conducts A/B testing to understand the need for new content that helps drive conversion.
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Level 3 Behaviors
(Moderate Experience)
Implements A/B testing tools and platforms used to facilitate the marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and interprets actionable insights from raw data through A/B testing and customer journey experiments.
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Level 5 Behaviors
(Mastery)
Develops strategies, plans and policies for AB testing to overcome challenges.
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12 soft skills or competencies (core competencies) for Market Research Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
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Skill definition-Accumulating necessary information from various resources to clarify the situation or make an informed business decision.
Level 1 Behaviors
(General Familiarity)
Explains the use of surveys and interviews in gathering the necessary information.
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Level 2 Behaviors
(Light Experience)
Conducts basic research to identify current industry trends and best practices.
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Level 3 Behaviors
(Moderate Experience)
Participates in various company events to gain information about current business operations.
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Level 4 Behaviors
(Extensive Experience)
Provides training to others about new techniques and strategies for effective data collection.
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Level 5 Behaviors
(Mastery)
Develops best practices and programs to improve data collection across our business.
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Summary of Market Research Manager skills and competencies
There are 0 hard skills for Market Research Manager.
10 general skills for Market Research Manager, Data Analytics, A/B Testing, Competitive Environment, etc.
12 soft skills for Market Research Manager, Business Acumen, Gathering Information, Business Markets, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Market Research Manager, he or she needs to be skilled in Business Acumen, be an expert in Gathering Information, and be skilled in Business Markets.