Skills & Competencies for Marketing Analyst I

Marketing Analyst I job profile

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JOB SUMMARY for Marketing Analyst I

Gathers, analyzes and surveys existing and potential market data for promotion and distribution for an assigned region or product.

JOB RESPONSIBILITIES for Marketing Analyst I

Provides assistance and advice with marketing activities and materials. May attend, assist and support the company events related to marketing activities.

Marketing Analyst I SALARY RANGE

BASE 50%
$59,693
TOTAL 50%
$60,752
Job Level
P01
Job Code
SM15000454
Education/Degree
Bachelor's Degree
Reports To
Manager

Marketing Analyst I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Analyst I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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14 general skills or competencies (Job family competencies) for Marketing Analyst I

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and benefits of brand management.
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Level 2 Behaviors
(Light Experience)
Assists in creating brand marketing plans to enhance business value.
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Level 3 Behaviors
(Moderate Experience)
Assures brand compliance to align with the business’ values and quality standards.
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Level 4 Behaviors
(Extensive Experience)
Consults with the management to execute brand portfolio.
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Level 5 Behaviors
(Mastery)
Champions the adoption of advanced brand marketing techniques and methods to ensure growth and sustainability.
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3 Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst I
Proficiency Level - 4
5 Competency for - Marketing Analyst I
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Marketing Analyst I

1 Core Competencies – Business Acumen
Proficiency Level -1
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
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2 Core Competencies – Business Markets
Proficiency Level -1
Skill definition-Applying the knowledge of existing and planned markets, and market-related initiatives to help bring the most success to our business.
Level 1 Behaviors
(General Familiarity)
Cites examples of business markets, such as Business-to-consumer and industrial markets.
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Level 2 Behaviors
(Light Experience)
Discusses relevant business strategies and initiatives.
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Level 3 Behaviors
(Moderate Experience)
Analyzes market segments and niches within a major market.
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Level 4 Behaviors
(Extensive Experience)
Consults on the application of tools and methods in business market analysis.
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Level 5 Behaviors
(Mastery)
Adapts to the updated regulatory environment for business market-related initiatives.
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3 Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst I
Proficiency Level - 4
5 Competency for - Marketing Analyst I
Proficiency Level - 5

Summary of Marketing Analyst I skills and competencies

There are 0 hard skills for Marketing Analyst I.
14 general skills for Marketing Analyst I, Advertising, Brand Management, Digital Marketing, etc.
9 soft skills for Marketing Analyst I, Business Acumen, Business Markets, Innovation, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst I, he or she needs to be proficient in Business Acumen, be proficient in Business Markets, and be proficient in Innovation.

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