12 general skills or competencies (Job family competencies) for Marketing Communications Director
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Describes proofreading marks to follow and complete checklists.
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Level 2 Behaviors
(Light Experience)
Assists in document preparation, proofreading, and review to meet quality standards.
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Level 3 Behaviors
(Moderate Experience)
Completes a brief proofreading test to identify any inconsistencies.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates solid editing and proofreading skills to ensure clarity and conciseness.
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Level 5 Behaviors
(Mastery)
Champions proofreading processes using internal management tools to execute quality assurance.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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12 soft skills or competencies (core competencies) for Marketing Communications Director
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists the roles and responsibilities of coordination in the workplace.
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Level 2 Behaviors
(Light Experience)
Selects and utilizes tracking tools to manage daily tasks.
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Level 3 Behaviors
(Moderate Experience)
Delegates and coordinates a team's duties to ensure no overlap between responsibilities.
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Level 4 Behaviors
(Extensive Experience)
Facilitates groups and diverse areas to work together effectively.
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Level 5 Behaviors
(Mastery)
Leads in the establishment of best practices for planning multiple activities.
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Summary of Marketing Communications Director skills and competencies
There are 0 hard skills for Marketing Communications Director.
12 general skills for Marketing Communications Director, Proofreading, Advertising, Brand Management, etc.
12 soft skills for Marketing Communications Director, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Director, he or she needs to be an expert in Planning and Organizing, be an expert in Coordination, and be an expert in Project Management.