Skills & Competencies for Marketing Communications Manager

Marketing Communications Manager job profile

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JOB SUMMARY for Marketing Communications Manager

Manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters.

JOB RESPONSIBILITIES for Marketing Communications Manager

Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery.

Marketing Communications Manager SALARY RANGE

BASE 50%
$122,730
TOTAL 50%
$133,610
Job Level
M02
Job Code
SM15000334
Education/Degree
Bachelor's Degree
Reports To
Director

Marketing Communications Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Communications Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Marketing Communications Manager

1 Job Family Competencies – Proofreading
Proficiency Level -3
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Lists proofreading tools and processes to achieve total accuracy and attention to detail.
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Level 2 Behaviors
(Light Experience)
Selects appropriate tools and techniques for proofreading.
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Level 3 Behaviors
(Moderate Experience)
Verifies submitted paperwork by proofreading to ensure logical flow and coherency.
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Level 4 Behaviors
(Extensive Experience)
Provides proofreading and editing initiatives to improve sentence structure and diction.
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Level 5 Behaviors
(Mastery)
Establishes and supports the process for proofreading to achieve a well-defined communication goal.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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3 Marketing Communications Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Manager
Proficiency Level - 4
5 Competency for - Marketing Communications Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Marketing Communications Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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2 Core Competencies – Coordination
Proficiency Level -5
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists tools and applications used for planning job duties.
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Level 2 Behaviors
(Light Experience)
Works with teammates on shared goals to ensure efficiency and productivity.
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Level 3 Behaviors
(Moderate Experience)
Monitors project progress and regularly leads a discussion on operational inefficiencies.
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Level 4 Behaviors
(Extensive Experience)
Leads a team in coordinating internal and external resources effectively.
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Level 5 Behaviors
(Mastery)
Serves as the coordination expert to provide valuable advice as needed to different levels of our business.
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3 Marketing Communications Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Manager
Proficiency Level - 4
5 Competency for - Marketing Communications Manager
Proficiency Level - 5

Summary of Marketing Communications Manager skills and competencies

There are 0 hard skills for Marketing Communications Manager.
12 general skills for Marketing Communications Manager, Proofreading, Advertising, Brand Management, etc.
11 soft skills for Marketing Communications Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Manager, he or she needs to be skilled in Planning and Organizing, be an expert in Coordination, and be skilled in Project Management.

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