13 general skills or competencies (Job family competencies) for Marketing Director
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
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Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
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11 soft skills or competencies (core competencies) for Marketing Director
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Collects and summarizes information and marketing materials for R&D purposes.
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Level 2 Behaviors
(Light Experience)
Discusses the potential profitability of a proposed new product.
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Level 3 Behaviors
(Moderate Experience)
Evaluates our business’s P/S costs and prices, and market positioning.
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Level 4 Behaviors
(Extensive Experience)
Establishes related procedures for product design, development and delivery time limits.
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Level 5 Behaviors
(Mastery)
Describes the planned launch of superior products and services to stakeholders to promote enthusiasm and support.
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Summary of Marketing Director skills and competencies
There are 0 hard skills for Marketing Director.
13 general skills for Marketing Director, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Marketing Director, Business Acumen, Products And Services, Planning and Organizing, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Planning and Organizing.