Skills & Competencies for Media Design Manager

Media Design Manager job profile

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JOB SUMMARY for Media Design Manager

Designs, plans, and directs the development and distribution of informational material across different types of media.

JOB RESPONSIBILITIES for Media Design Manager

Identifies target audience and analyzes media efficiency, ensures media design works appropriately. May assist in media plan implementation, apprises and modifies media design.

Media Design Manager SALARY RANGE

BASE 50%
$115,884
TOTAL 50%
$119,971
Job Level
M03
Job Code
SM15000320
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Media Design Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Media Design Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Media Design Manager

1 Job Family Competencies – Web Design
Proficiency Level -3
Skill definition-Overseeing website interface elements from structure and layout to images, colors, fonts, and graphics to enhance user experience.
Level 1 Behaviors
(General Familiarity)
Describes how web design processes and graphics can improve user experience.
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Level 2 Behaviors
(Light Experience)
Conducts design and layout testing to increase web page and landing page conversion rates.
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Level 3 Behaviors
(Moderate Experience)
Handles the design of web-based applications from introductory text to robust corporate websites.
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Level 4 Behaviors
(Extensive Experience)
Evaluates conversion rates and user behavior data to optimize web designs.
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Level 5 Behaviors
(Mastery)
Champions the adoption of advanced industry tools and techniques to improve web strategy and design.
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2 Job Family Competencies – Advertising
Proficiency Level -4
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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3 Media Design Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Design Manager
Proficiency Level - 4
5 Competency for - Media Design Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Media Design Manager

1 Core Competencies – Business Process Improvement
Proficiency Level -4
Skill definition-Proactively defining, analyzing, and streamlining existing business processes within an organization to meet new quotas or standards of quality.
Level 1 Behaviors
(General Familiarity)
Describes the core principles of business process improvement.
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Level 2 Behaviors
(Light Experience)
Collects data from various channels to support analysis of business processes.
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Level 3 Behaviors
(Moderate Experience)
Develops alternative solutions to business process improvement and assesses their feasibility.
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Level 4 Behaviors
(Extensive Experience)
Evaluates reported issues and restructures the workflow design.
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Level 5 Behaviors
(Mastery)
Facilitates the implementation of business process improvement strategies.
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2 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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3 Media Design Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Design Manager
Proficiency Level - 4
5 Competency for - Media Design Manager
Proficiency Level - 5

Summary of Media Design Manager skills and competencies

There are 0 hard skills for Media Design Manager.
12 general skills for Media Design Manager, Web Design, Advertising, Brand Management, etc.
12 soft skills for Media Design Manager, Business Process Improvement, Planning and Organizing, Coordination, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Media Design Manager, he or she needs to be skilled in Business Process Improvement, be an expert in Planning and Organizing, and be an expert in Coordination.

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