11 general skills or competencies (Job family competencies) for Product/Brand Marketing Analyst IV
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
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Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
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Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
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Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
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11 soft skills or competencies (core competencies) for Product/Brand Marketing Analyst IV
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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Skill definition-Applying the cultures and perspectives from other countries in various business scenarios.
Level 1 Behaviors
(General Familiarity)
Describes several issues or considerations for conducting business in another country.
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Level 2 Behaviors
(Light Experience)
Demonstrates cultural awareness when working effectively across borders with employees and customers.
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Level 3 Behaviors
(Moderate Experience)
Applies experience gained from conducting business in several countries to current projects.
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Level 4 Behaviors
(Extensive Experience)
Analyzes our business's regional experiences for relevance to current or potential business.
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Level 5 Behaviors
(Mastery)
Keeps current with global experiences and promotes the adoption of business lines.
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Summary of Product/Brand Marketing Analyst IV skills and competencies
There are 0 hard skills for Product/Brand Marketing Analyst IV.
11 general skills for Product/Brand Marketing Analyst IV, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Product/Brand Marketing Analyst IV, Business Acumen, Global Perspective, Prioritization, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Analyst IV, he or she needs to be skilled in Business Acumen, be an expert in Global Perspective, and be skilled in Prioritization.