Skills & Competencies for Product/Brand Marketing Analyst IV

Product/Brand Marketing Analyst IV job profile

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JOB SUMMARY for Product/Brand Marketing Analyst IV

Prepares marketing strategies and supports implementation programs for a product, product line, or brand.

JOB RESPONSIBILITIES for Product/Brand Marketing Analyst IV

Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity.

Product/Brand Marketing Analyst IV SALARY RANGE

BASE 50%
$138,094
TOTAL 50%
$151,226
Job Level
P04
Job Code
SM15000265
Education/Degree
Bachelor's Degree
Reports To
Manager

Product/Brand Marketing Analyst IV Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Product/Brand Marketing Analyst IV skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Product/Brand Marketing Analyst IV

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
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Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
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Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
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Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
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3 Product/Brand Marketing Analyst IV - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst IV
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst IV
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Product/Brand Marketing Analyst IV

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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2 Core Competencies – Global Perspective
Proficiency Level -5
Skill definition-Applying the cultures and perspectives from other countries in various business scenarios.
Level 1 Behaviors
(General Familiarity)
Explains how cultures differ and how this impacts work behavior.
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Level 2 Behaviors
(Light Experience)
Discusses specific policies or procedures governing business activities with that country.
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Level 3 Behaviors
(Moderate Experience)
Guides others on legal, regulatory, and financial issues across multiple countries.
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Level 4 Behaviors
(Extensive Experience)
Enhances current knowledge about people or cultures to support desirable outcomes.
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Level 5 Behaviors
(Mastery)
Monitors industry and regulatory environments for developments pertinent to global operations.
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3 Product/Brand Marketing Analyst IV - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst IV
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst IV
Proficiency Level - 5

Summary of Product/Brand Marketing Analyst IV skills and competencies

There are 0 hard skills for Product/Brand Marketing Analyst IV.
11 general skills for Product/Brand Marketing Analyst IV, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Product/Brand Marketing Analyst IV, Business Acumen, Global Perspective, Prioritization, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Analyst IV, he or she needs to be skilled in Business Acumen, be an expert in Global Perspective, and be skilled in Prioritization.

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