Skills & Competencies for Social Media Communications Manager

Social Media Communications Manager job profile

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JOB SUMMARY for Social Media Communications Manager

Manages a team of specialists that create social media content and campaigns.

JOB RESPONSIBILITIES for Social Media Communications Manager

Ensures work is consistently aligned with established strategies and branding. Analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications.

Social Media Communications Manager SALARY RANGE

BASE 50%
$115,778
TOTAL 50%
$123,423
Job Level
M02
Job Code
SM15000427
Education/Degree
Bachelor's Degree
Reports To
Director

Social Media Communications Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Communications Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 general skills or competencies (Job family competencies) for Social Media Communications Manager

1 Job Family Competencies – Content Marketing
Proficiency Level -3
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Explains the fundamentals of the content marketing landscape.
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Level 2 Behaviors
(Light Experience)
Conducts basic keyword research to support content marketing opportunities.
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Level 3 Behaviors
(Moderate Experience)
Executes content marketing campaigns to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Drives traffic and revenue growth through creative content marketing.
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Level 5 Behaviors
(Mastery)
Establishes standards and processes to effectively manage content marketing.
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2 Job Family Competencies – Copywriting
Proficiency Level -3
Skill definition-Making and developing persuasive texts or copies for advertising and marketing purposes to increase brand awareness and sales.
Level 1 Behaviors
(General Familiarity)
Describes the role of copywriting in promoting brand awareness.
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Level 2 Behaviors
(Light Experience)
Conducts product or brand research to create persuasive copies.
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Level 3 Behaviors
(Moderate Experience)
Escalates copywriting issues to address and provide solutions.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and presents copywriting feedback to the employees to enhance the copywriting quality.
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Level 5 Behaviors
(Mastery)
Drives copywriting initiatives and introduces new and innovative copy concepts.
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3 Social Media Communications Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Manager
Proficiency Level - 4
5 Competency for - Social Media Communications Manager
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Social Media Communications Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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2 Core Competencies – Project Management
Proficiency Level -4
Skill definition-Applying specific knowledge, skills, tools, and techniques to manage a project from initial conception to successful completion.
Level 1 Behaviors
(General Familiarity)
Explains the differences in project management approaches, such as Agile, Waterfall, and Lean Six Sigma.
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Level 2 Behaviors
(Light Experience)
Assists in resolving unexpected factors affecting the project's deadline and success.
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Level 3 Behaviors
(Moderate Experience)
Communicates with stakeholders of varying interest levels regarding project progress and potential risks.
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Level 4 Behaviors
(Extensive Experience)
Designs and sets key performance indicators to measure and track the teams' progress.
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Level 5 Behaviors
(Mastery)
Forecasts and establishes project budgets through communicating with stakeholders.
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3 Social Media Communications Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Manager
Proficiency Level - 4
5 Competency for - Social Media Communications Manager
Proficiency Level - 5

Summary of Social Media Communications Manager skills and competencies

There are 0 hard skills for Social Media Communications Manager.
8 general skills for Social Media Communications Manager, Content Marketing, Copywriting, Digital Marketing, etc.
9 soft skills for Social Media Communications Manager, Planning and Organizing, Project Management, Internal Resource Coordination, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Project Management, and be skilled in Internal Resource Coordination.

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