9 general skills or competencies (Job family competencies) for Social Media Communications Specialist II
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Lists the current technologies of content management systems.
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Level 2 Behaviors
(Light Experience)
Supports the execution of processes to maintain electronic file collections in the content management system.
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Level 3 Behaviors
(Moderate Experience)
Utilizes content management systems to increase your website’s security.
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Level 4 Behaviors
(Extensive Experience)
Verifies content saving in digital asset management (DAM) to ensure consistency.
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Level 5 Behaviors
(Mastery)
Mentors training sessions for end-users to support the utilization of approved content management systems.
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Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Lists and explains the importance of content marketing strategies in growing businesses.
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Level 2 Behaviors
(Light Experience)
Supports content marketing goals to create appealing content.
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Level 3 Behaviors
(Moderate Experience)
Works with management to determine the audience for the content being marketed.
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Level 4 Behaviors
(Extensive Experience)
Validates content marketing go-to tactics to increase engagement.
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Level 5 Behaviors
(Mastery)
Leads the development and execution of content marketing strategies to improve online lead conversions.
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9 soft skills or competencies (core competencies) for Social Media Communications Specialist II
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Identifies types of environments that motivate or de-motivate initiative.
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Level 2 Behaviors
(Light Experience)
Supports initiative to complete goals well before the deadline.
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Level 3 Behaviors
(Moderate Experience)
Takes the initiative at work to come up with new approaches.
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Level 4 Behaviors
(Extensive Experience)
Predicts contingencies in advance and assumes predictable risks.
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Level 5 Behaviors
(Mastery)
Seeks out opportunities and experiences that stretch own or team limitations.
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Summary of Social Media Communications Specialist II skills and competencies
There are 0 hard skills for Social Media Communications Specialist II.
9 general skills for Social Media Communications Specialist II, Content Management System, Content Marketing, Copywriting, etc.
9 soft skills for Social Media Communications Specialist II, Innovation, Initiative, Consulting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Specialist II, he or she needs to be proficient in Innovation, be skilled in Initiative, and be skilled in Consulting.