9 general skills or competencies (Job family competencies) for Social Media Communications Specialist II
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Explains the importance of Content Management System for businesses or organizations.
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Level 2 Behaviors
(Light Experience)
Reports Content Management System issues to ensure consistency.
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Level 3 Behaviors
(Moderate Experience)
Prepares and updates well-structured drafts using content management systems.
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Level 4 Behaviors
(Extensive Experience)
Monitors the website content management system to ensure accuracy and error-free pages.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the best practices and new technologies to drive the enhancement of existing content management systems.
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Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Explains the fundamentals of the content marketing landscape.
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Level 2 Behaviors
(Light Experience)
Conducts basic keyword research to support content marketing opportunities.
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Level 3 Behaviors
(Moderate Experience)
Executes content marketing campaigns to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Drives traffic and revenue growth through creative content marketing.
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Level 5 Behaviors
(Mastery)
Establishes standards and processes to effectively manage content marketing.
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9 soft skills or competencies (core competencies) for Social Media Communications Specialist II
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Lists ways how to take the initiative in professional or personal life.
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Level 2 Behaviors
(Light Experience)
Utilizes available tools or approaches for increasing knowledge of self-motivation.
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Level 3 Behaviors
(Moderate Experience)
Uses problem-solving skills to tackle the issues and challenges without asking for help.
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Level 4 Behaviors
(Extensive Experience)
Reviews problems or issues independently to initiate solutions.
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Level 5 Behaviors
(Mastery)
Shares insights to suggest ideas and solutions in boosting workplace initiative.
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Summary of Social Media Communications Specialist II skills and competencies
There are 0 hard skills for Social Media Communications Specialist II.
9 general skills for Social Media Communications Specialist II, Content Management System, Content Marketing, Copywriting, etc.
9 soft skills for Social Media Communications Specialist II, Innovation, Initiative, Consulting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Specialist II, he or she needs to be proficient in Innovation, be skilled in Initiative, and be skilled in Consulting.