Skills & Competencies for Top Market Research Executive

Top Market Research Executive job profile

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JOB SUMMARY for Top Market Research Executive

Directs and oversees an organization's market research function.

JOB RESPONSIBILITIES for Top Market Research Executive

Evaluates current sales, industry, and consumer data and predicts future trends. Ensures that marketing efforts are focused on markets with high potential. Uses testing to gather data on market potential for new product concepts.

Top Market Research Executive SALARY RANGE

BASE 50%
$242,131
TOTAL 50%
$305,113
Job Level
M05
Job Code
EX05000210
Education/Degree
Bachelor's Degree
Reports To
Top Management

Top Market Research Executive Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Top Market Research Executive skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Top Market Research Executive

1 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to interpret data analytics and metrics to drive better business decision-making.
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Level 2 Behaviors
(Light Experience)
Documents data requirements for projects by working with business users.
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Level 3 Behaviors
(Moderate Experience)
Provides and leverages data analytics solutions to mitigate business risk and handle setbacks.
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Level 4 Behaviors
(Extensive Experience)
Oversees data analytics team members to ensure data collection and management meet requirements.
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Level 5 Behaviors
(Mastery)
Establishes performance metrics focused on Data Analytics to track optimization opportunities.
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2 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
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Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
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Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
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Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
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Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
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3 Top Market Research Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Market Research Executive
Proficiency Level - 4
5 Competency for - Top Market Research Executive
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Top Market Research Executive

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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2 Core Competencies – Judgment and Decision Making
Proficiency Level -5
Skill definition-Applying the knowledge of decision-making processes and techniques to analyze the facts to reach sensible conclusions and form objective opinions.
Level 1 Behaviors
(General Familiarity)
Identifies decision makers in own environment.
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Level 2 Behaviors
(Light Experience)
Documents all possible solutions and potential action items for the problem.
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Level 3 Behaviors
(Moderate Experience)
Integrates multiple solutions to shape an optimum one.
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Level 4 Behaviors
(Extensive Experience)
Leads in uncovering biases that may affect the outcome of the decision.
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Level 5 Behaviors
(Mastery)
Decides and defines long-term strategies while adapting to industry trends.
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3 Top Market Research Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Market Research Executive
Proficiency Level - 4
5 Competency for - Top Market Research Executive
Proficiency Level - 5

Summary of Top Market Research Executive skills and competencies

There are 0 hard skills for Top Market Research Executive.
10 general skills for Top Market Research Executive, Data Analytics, A/B Testing, Competitive Environment, etc.
12 soft skills for Top Market Research Executive, Planning and Organizing, Judgment and Decision Making, Coaching Others, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Top Market Research Executive, he or she needs to be an expert in Planning and Organizing, be an expert in Judgment and Decision Making, and be an expert in Coaching Others.

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