Skills & Competencies for Trade Show Director

Trade Show Director job profile

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JOB SUMMARY for Trade Show Director

Develops and directs the overall strategic planning, budget, and execution of trade shows and exhibitions.

JOB RESPONSIBILITIES for Trade Show Director

Collaborates with stakeholders, sales, and marketing to develop the business objectives, concepts, deliverables, and timelines of a show. Devises innovative solutions to enhance the impact of an event. Ensures detailed planning and execution of show and evaluates show outcomes based on established metrics for quality and attendance.

Trade Show Director SALARY RANGE

BASE 50%
$187,990
TOTAL 50%
$220,009
Job Level
M04
Job Code
SM15000419
Education/Degree
Bachelor's Degree
Reports To
Top Management

Trade Show Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Trade Show Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Trade Show Director

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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2 Job Family Competencies – Email Marketing
Proficiency Level -3
Skill definition-Sending out commercial emails to promote products or services while developing relationships with potential clients.
Level 1 Behaviors
(General Familiarity)
Explains how email marketing helps in building positive relationships with the target audience.
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Level 2 Behaviors
(Light Experience)
Uses an email marketing system to clearly and reliably communicate event details with attendees.
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Level 3 Behaviors
(Moderate Experience)
Proofreads emails to ensure marketing message is conveyed clearly to prospective clients.
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Level 4 Behaviors
(Extensive Experience)
Oversees daily execution and analysis of email marketing programs.
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Level 5 Behaviors
(Mastery)
Leads email marketing efforts to target new and existing customers effectively.
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3 Trade Show Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Director
Proficiency Level - 4
5 Competency for - Trade Show Director
Proficiency Level - 5

14 soft skills or competencies (core competencies) for Trade Show Director

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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2 Core Competencies – Coordination
Proficiency Level -5
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Explains the importance of coordination in a large project.
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Level 2 Behaviors
(Light Experience)
Communicates with various parties to clarify project scope.
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Level 3 Behaviors
(Moderate Experience)
Breaks down business goals into an actionable plan.
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Level 4 Behaviors
(Extensive Experience)
Develops work plans for the team's objectives, responsibilities, accountabilities, timelines, and resources.
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Level 5 Behaviors
(Mastery)
Delivers training to others on resource coordination, including issue resolution.
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3 Trade Show Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Director
Proficiency Level - 4
5 Competency for - Trade Show Director
Proficiency Level - 5

Summary of Trade Show Director skills and competencies

There are 0 hard skills for Trade Show Director.
9 general skills for Trade Show Director, Advertising, Email Marketing, Event Management, etc.
14 soft skills for Trade Show Director, Planning and Organizing, Coordination, Performance Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Trade Show Director, he or she needs to be an expert in Planning and Organizing, be an expert in Coordination, and be an expert in Performance Management.

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