6 hard skills or competencies (industry competencies) for Merchandising Director
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and systems for processing transactions and managing retail inventory levels.
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Level 2 Behaviors
(Light Experience)
Supports the implementation of standard procedures and store protocols to ensure smooth retail operations.
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Level 3 Behaviors
(Moderate Experience)
Works closely with merchandising teams to create visually appealing displays and maximize product visibility.
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Level 4 Behaviors
(Extensive Experience)
Supervises the team in conducting market analysis and competitor research to gain a competitive advantage.
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Level 5 Behaviors
(Mastery)
Promotes the use of e-commerce platforms and retail channels to drive online sales and customer engagement.
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Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Names the various platforms and tools used to design, analyze and manage retail strategies.
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Level 2 Behaviors
(Light Experience)
Uses ethical retail strategies when managing the promotion of products and driving sales.
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Level 3 Behaviors
(Moderate Experience)
Utilizes various platforms for managing retail strategy, including digital marketing and social media.
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Level 4 Behaviors
(Extensive Experience)
Recommends changes to the existing retail strategic management to achieve sustainable growth of sales and customers.
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Level 5 Behaviors
(Mastery)
Stays updated on the market dynamics and manages the flexibility of the existing retail strategies.
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5 general skills or competencies (Job family competencies) for Merchandising Director
Skill definition-Researching, planning, implementing, and evaluating digital marketing activities to reach target audiences and achieve business goals.
Level 1 Behaviors
(General Familiarity)
Provides an overview of both traditional and non-traditional digital marketing types and channels.
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Level 2 Behaviors
(Light Experience)
Segments the online market and identifies the target audience accordingly.
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Level 3 Behaviors
(Moderate Experience)
Proposes effective digital marketing activities to drive targeted traffic to websites and generate sales.
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Level 4 Behaviors
(Extensive Experience)
Reviews the consistency of generated content and ensures alignment with the overall digital marketing strategy.
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Level 5 Behaviors
(Mastery)
Integrates legal and ethical requirements and considerations into the planning process.
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Skill definition-Designing, executing, and optimizing systems, tools, and processes to ensure the smooth and efficient operations of marketing activities.
Level 1 Behaviors
(General Familiarity)
Lists the step-by-step procedures used in creating standard marketing operating procedures.
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Level 2 Behaviors
(Light Experience)
Supports the development of robust KPIs and scorecards for marketing performance monitoring.
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Level 3 Behaviors
(Moderate Experience)
Works with the cross-functional group to identify and resolve risks in marketing operations.
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Level 4 Behaviors
(Extensive Experience)
Plans and coordinates marketing programs to increase customer demand for our products and services.
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Level 5 Behaviors
(Mastery)
Explores and forecasts data to determine trends for high-quality marketing operations solutions.
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13 soft skills or competencies (core competencies) for Merchandising Director
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Explains the integral role business performance management plays in an organization.
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Level 2 Behaviors
(Light Experience)
Keeps a clear idea of work responsibilities and the standards of work expected of own business unit.
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Level 3 Behaviors
(Moderate Experience)
Handles past performance review, business practices evaluation, and potential solutions research.
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Level 4 Behaviors
(Extensive Experience)
Monitors a business performance system to manage all financial processes.
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Level 5 Behaviors
(Mastery)
Measures the efficiency and success of initiatives by monitoring reports, analytics, and KPIs.
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Summary of Merchandising Director skills and competencies
There are 6 hard skills for Merchandising Director, Retail Industry, Retail Strategy Management, Merchandising, etc.
5 general skills for Merchandising Director, Digital Marketing Strategy, Marketing Operations, Promotion, etc.
13 soft skills for Merchandising Director, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Merchandising Director, he or she needs to be skilled in Business Acumen, be skilled in Business Performance Management, and be skilled in Budgeting.