Skills & Competencies for Online Merchandiser II

Online Merchandiser II job profile

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JOB SUMMARY for Online Merchandiser II

Supports effective digital merchandising programs and strategies by selecting and sourcing products focused on achieving marketing and sales goals.

JOB RESPONSIBILITIES for Online Merchandiser II

Ensures that online product catalogs are designed and maintained accurately on site. Maintains product descriptions, specifications, digital assets, and categorizations. Performs daily analysis of website performance, including product and category performance and visitor data. Coordinates with marketing to execute campaigns and seasonal merchandising with an appropriate mix of products. May participate in site testing and updates.

Online Merchandiser II SALARY RANGE

BASE 50%
$72,073
TOTAL 50%
$76,401
Job Level
P02
Job Code
SM15000475
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Online Merchandiser II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Online Merchandiser II skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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6 hard skills or competencies (industry competencies) for Online Merchandiser II

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Defines the importance of effective merchandising strategies in boosting retail sales and profit margins.
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Level 2 Behaviors
(Light Experience)
Assists customers with product inquiries by providing information about features, pricing, and availability.
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Level 3 Behaviors
(Moderate Experience)
Addresses intricate complaints and concerns effectively to ensure customer satisfaction and retention.
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Level 4 Behaviors
(Extensive Experience)
Contributes to the development of retail pricing strategies to maximize profitability and competitiveness.
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Level 5 Behaviors
(Mastery)
Champions the adoption of predictive analytics to optimize pricing, inventory management, and marketing strategies.
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2 Industry Competency – Retail Pricing
Proficiency Level -2
Skill definition-Determining and setting optimal prices for retail products or services based on various factors to maximize revenue, profitability, and customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Cites examples of common retail pricing strategies, such as the Manufacturer Suggested Retail Price (MSRP).
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Level 2 Behaviors
(Light Experience)
Assists in conducting market research to identify market trends and monitor competitor pricing.
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Level 3 Behaviors
(Moderate Experience)
Adjusts pricing strategies for low-velocity items to encourage incremental purchases.
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Level 4 Behaviors
(Extensive Experience)
Evaluates competitive pricing strategies, such as discounts, promotions, and bundling, specific to each store location.
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Level 5 Behaviors
(Mastery)
Adopts advanced technologies to monitor pricing accuracy and consistency across different sales channels.
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3 Online Merchandiser II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandiser II
Proficiency Level - 4
5 Competency for - Online Merchandiser II
Proficiency Level - 5

7 general skills or competencies (Job family competencies) for Online Merchandiser II

1 Job Family Competencies – E-commerce Site Management
Proficiency Level -2
Skill definition-Planning, designing, and maintaining an e-commerce site to streamline sales channels and improve customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Identifies the necessary data regulations and security policies required for managing e-commerce sites.
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Level 2 Behaviors
(Light Experience)
Logs any technical issues highlighted when replicating a shopping experience on the e-commerce site.
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Level 3 Behaviors
(Moderate Experience)
Implements SEO strategies to improve search engine rankings and increase organic traffic to our e-commerce site.
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Level 4 Behaviors
(Extensive Experience)
Oversees the site design and content to ensure a consistent user experience across our e-commerce site.
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Level 5 Behaviors
(Mastery)
Forecasts the importance of mobile commerce and live streaming to show our products on our e-commerce site.
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2 Job Family Competencies – A/B Testing
Proficiency Level -2
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Explains the basic concepts and terminologies in AB testing.
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Level 2 Behaviors
(Light Experience)
Conducts A/B testing to understand the need for new content that helps drive conversion.
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Level 3 Behaviors
(Moderate Experience)
Implements A/B testing tools and platforms used to facilitate the marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and interprets actionable insights from raw data through A/B testing and customer journey experiments.
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Level 5 Behaviors
(Mastery)
Develops strategies, plans and policies for AB testing to overcome challenges.
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3 Online Merchandiser II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandiser II
Proficiency Level - 4
5 Competency for - Online Merchandiser II
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Online Merchandiser II

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
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2 Core Competencies – Scheduling
Proficiency Level -2
Skill definition-Ability to plan and organize activities, tasks, and resources to achieve business goals and objectives within timeframe and budget.
Level 1 Behaviors
(General Familiarity)
Discusses the importance of scheduling, which includes achieving a good work-life balance.
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Level 2 Behaviors
(Light Experience)
Records employee availability to increase attendance at scheduled meetings.
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Level 3 Behaviors
(Moderate Experience)
Prepares staffing forecast dashboards as well as comparative data on results versus forecasts.
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Level 4 Behaviors
(Extensive Experience)
Manages travel arrangements or schedules, such as booking flights and making hotel or restaurant reservations.
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Level 5 Behaviors
(Mastery)
Creates strategies and objectives to improve the functional infrastructure of general workforce scheduling.
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3 Online Merchandiser II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandiser II
Proficiency Level - 4
5 Competency for - Online Merchandiser II
Proficiency Level - 5

Summary of Online Merchandiser II skills and competencies

There are 6 hard skills for Online Merchandiser II, Retail Industry, Retail Pricing, Merchandising, etc.
7 general skills for Online Merchandiser II, E-commerce Site Management, A/B Testing, Content Marketing, etc.
10 soft skills for Online Merchandiser II, Business Acumen, Scheduling, Key Performance Indicators (KPI), etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Online Merchandiser II, he or she needs to be proficient in Business Acumen, be proficient in Scheduling, and be proficient in Key Performance Indicators (KPI).

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