Skills & Competencies for Online Merchandising Manager

Online Merchandising Manager job profile

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JOB SUMMARY for Online Merchandising Manager

Develops strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals.

JOB RESPONSIBILITIES for Online Merchandising Manager

Creates and optimizes the product assortments and categories for the online product catalog. Utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback and to gain customer insights. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns and trends. Collaborates on the development of open to buy inventory (OTB) and purchasing plans and budgets. Recommends site and usability enhancements.

Online Merchandising Manager SALARY RANGE

BASE 50%
$115,507
TOTAL 50%
$121,429
Job Level
M02
Job Code
IT10000087
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Online Merchandising Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Online Merchandising Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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5 hard skills or competencies (industry competencies) for Online Merchandising Manager

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Defines the importance of effective merchandising strategies in boosting retail sales and profit margins.
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Level 2 Behaviors
(Light Experience)
Assists customers with product inquiries by providing information about features, pricing, and availability.
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Level 3 Behaviors
(Moderate Experience)
Addresses intricate complaints and concerns effectively to ensure customer satisfaction and retention.
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Level 4 Behaviors
(Extensive Experience)
Contributes to the development of retail pricing strategies to maximize profitability and competitiveness.
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Level 5 Behaviors
(Mastery)
Champions the adoption of predictive analytics to optimize pricing, inventory management, and marketing strategies.
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2 Industry Competency – Merchandising
Proficiency Level -3
Skill definition-Strategically planning, executing, and managing product merchandising, pricing, and promotions to increase customer engagement and maximize revenue.
Level 1 Behaviors
(General Familiarity)
Lists the factors to consider for determining and setting appropriate pricing for merchandise.
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Level 2 Behaviors
(Light Experience)
Supports the planning and execution of promotional campaigns to drive customer engagement and sales.
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Level 3 Behaviors
(Moderate Experience)
Works closely with the marketing and other retail teams to develop promotional campaigns for various product lines.
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Level 4 Behaviors
(Extensive Experience)
Oversees the development and implementation of store layouts to ensure product visibility and increase sales.
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Level 5 Behaviors
(Mastery)
Recommends advanced retail layout and design systems to maximize merchandising results across sales locations.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

6 general skills or competencies (Job family competencies) for Online Merchandising Manager

1 Job Family Competencies – Digital Marketing Strategy
Proficiency Level -3
Skill definition-Researching, planning, implementing, and evaluating digital marketing activities to reach target audiences and achieve business goals.
Level 1 Behaviors
(General Familiarity)
Provides an overview of both traditional and non-traditional digital marketing types and channels.
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Level 2 Behaviors
(Light Experience)
Segments the online market and identifies the target audience accordingly.
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Level 3 Behaviors
(Moderate Experience)
Proposes effective digital marketing activities to drive targeted traffic to websites and generate sales.
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Level 4 Behaviors
(Extensive Experience)
Reviews the consistency of generated content and ensures alignment with the overall digital marketing strategy.
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Level 5 Behaviors
(Mastery)
Integrates legal and ethical requirements and considerations into the planning process.
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2 Job Family Competencies – E-commerce Site Management
Proficiency Level -3
Skill definition-Planning, designing, and maintaining an e-commerce site to streamline sales channels and improve customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Names the commonly used tools and software to manage and operate an e-commerce website.
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Level 2 Behaviors
(Light Experience)
Selects visually appealing and SEO-friendly images and content to be uploaded onto our e-commerce site.
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Level 3 Behaviors
(Moderate Experience)
Tests our e-commerce site's payment process to ensure it is safe and secure to use for customers.
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Level 4 Behaviors
(Extensive Experience)
Recommends new features and technologies to enhance the e-commerce website's functionality and sales operations.
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Level 5 Behaviors
(Mastery)
Stays abreast on e-commerce site management trends to develop a competitive online store.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Online Merchandising Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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2 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Lists some typical KPIs from own industry, business, and function.
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Level 2 Behaviors
(Light Experience)
Produces standard and ad-hoc KPI reports following standard procedures.
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Level 3 Behaviors
(Moderate Experience)
Participates in regular KPI reviews to evaluate goals, performance, and growth opportunities.
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Level 4 Behaviors
(Extensive Experience)
Works with external stakeholders, such as key clients and vendors to determine complicated KPIs.
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Level 5 Behaviors
(Mastery)
Reports on up to date industry and market benchmarks and trends in KPI best practices.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

Summary of Online Merchandising Manager skills and competencies

There are 5 hard skills for Online Merchandising Manager, Retail Industry, Merchandising, Category Management, etc.
6 general skills for Online Merchandising Manager, Digital Marketing Strategy, E-commerce Site Management, Content Marketing, etc.
12 soft skills for Online Merchandising Manager, Business Acumen, Key Performance Indicators (KPI), Budgeting, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Online Merchandising Manager, he or she needs to be skilled in Business Acumen, be skilled in Key Performance Indicators (KPI), and be proficient in Budgeting.

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