5 hard skills or competencies (industry competencies) for Regional Retail Sales Manager
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and systems for processing transactions and managing retail inventory levels.
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Level 2 Behaviors
(Light Experience)
Supports the implementation of standard procedures and store protocols to ensure smooth retail operations.
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Level 3 Behaviors
(Moderate Experience)
Works closely with merchandising teams to create visually appealing displays and maximize product visibility.
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Level 4 Behaviors
(Extensive Experience)
Supervises the team in conducting market analysis and competitor research to gain a competitive advantage.
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Level 5 Behaviors
(Mastery)
Promotes the use of e-commerce platforms and retail channels to drive online sales and customer engagement.
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Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Names the various platforms and tools used to design, analyze and manage retail strategies.
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Level 2 Behaviors
(Light Experience)
Uses ethical retail strategies when managing the promotion of products and driving sales.
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Level 3 Behaviors
(Moderate Experience)
Utilizes various platforms for managing retail strategy, including digital marketing and social media.
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Level 4 Behaviors
(Extensive Experience)
Recommends changes to the existing retail strategic management to achieve sustainable growth of sales and customers.
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Level 5 Behaviors
(Mastery)
Stays updated on the market dynamics and manages the flexibility of the existing retail strategies.
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2 general skills or competencies (Job family competencies) for Regional Retail Sales Manager
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Names different kinds of promotional marketing materials.
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Level 2 Behaviors
(Light Experience)
Tracks and reports the results of promotional activities.
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Level 3 Behaviors
(Moderate Experience)
Uses interactive materials such as videos, charts, or slideshows to show product features to clients.
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Level 4 Behaviors
(Extensive Experience)
Oversees a targeted promotion initiative to an identified set of customers.
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Level 5 Behaviors
(Mastery)
Leads the development and launching of multiple marketing promotions.
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Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Describes the basic concepts and components of sales management.
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Level 2 Behaviors
(Light Experience)
Documents all the sales call information in the customer relationship management system.
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Level 3 Behaviors
(Moderate Experience)
Facilitates monthly sales pipeline reviews to provide a reliable view of sales opportunities.
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Level 4 Behaviors
(Extensive Experience)
Directs the sales to achieve overall growth and hit sales targets.
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Level 5 Behaviors
(Mastery)
Conceptualizes innovative ways to market products and services.
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12 soft skills or competencies (core competencies) for Regional Retail Sales Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Describes our organization's major strengths and weaknesses from a BPM perspective.
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Level 2 Behaviors
(Light Experience)
Enters performance-related data into the performance management dashboard.
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Level 3 Behaviors
(Moderate Experience)
Deploys business performance management solutions across the entire organization.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the performance of staff and departments to make strategic decisions about production modifications.
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Level 5 Behaviors
(Mastery)
Designs applications and systems that house performance data.
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Summary of Regional Retail Sales Manager skills and competencies
There are 5 hard skills for Regional Retail Sales Manager, Retail Industry, Retail Strategy Management, Merchandising, etc.
2 general skills for Regional Retail Sales Manager, Promotion, Sales Management.
12 soft skills for Regional Retail Sales Manager, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Regional Retail Sales Manager, he or she needs to be skilled in Business Acumen, be skilled in Business Performance Management, and be skilled in Budgeting.