5 hard skills or competencies (industry competencies) for Regional Retail Sales Manager
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Identifies and explains the characteristics and key features of various retail business models.
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Level 2 Behaviors
(Light Experience)
Gathers and compiles data about key competitors for a specific of product.
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Level 3 Behaviors
(Moderate Experience)
Deploys inventory management strategies to ensure product availability and minimize disruptions.
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Level 4 Behaviors
(Extensive Experience)
Leads the implementation of omnichannel retailing to ensure seamless and consistent brand experience for customers.
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Level 5 Behaviors
(Mastery)
Expands market presence through the strategic utilization of cutting-edge technologies, such as online platforms.
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Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Identifies the factors that may impact retail strategies, including consumer preferences and macroeconomic influences.
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Level 2 Behaviors
(Light Experience)
Follows our organization's core values and objectives when managing the retail strategy.
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Level 3 Behaviors
(Moderate Experience)
Implements retail promotional plans and strategies to ensure customer loyalty and retention.
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Level 4 Behaviors
(Extensive Experience)
Manages the physical and digital retail strategies to deliver a multi-channel experience for customers.
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Level 5 Behaviors
(Mastery)
Establishes key performance indicators (KPIs) to assess the effectiveness and management of the retail strategy.
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2 general skills or competencies (Job family competencies) for Regional Retail Sales Manager
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Lists the basic techniques used in executing promotion in the marketing sector.
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Level 2 Behaviors
(Light Experience)
Shows potential customers how a product or service works.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities in accordance with the set budget.
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Level 4 Behaviors
(Extensive Experience)
Manages various promotional initiatives such as direct marketing and sales promotion.
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Level 5 Behaviors
(Mastery)
Establishes a metric system to evaluate the effectiveness of major promotional efforts.
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Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Identifies how to use sales funnel management and customer relationship management tools.
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Level 2 Behaviors
(Light Experience)
Reports any discrepancies identified at the time of sale to the management.
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Level 3 Behaviors
(Moderate Experience)
Makes recommendations to our organization’s sales management to identify target business opportunities.
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Level 4 Behaviors
(Extensive Experience)
Oversees management of available digital advertising inventory.
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Level 5 Behaviors
(Mastery)
Develops new sales management techniques to drive continuous process improvements.
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12 soft skills or competencies (core competencies) for Regional Retail Sales Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Lists the key elements of a strategic business performance management system.
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Level 2 Behaviors
(Light Experience)
Maintains open communication with leaders and stays receptive to unit's performance feedback.
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Level 3 Behaviors
(Moderate Experience)
Handles past performance review, business practices evaluation, and potential solutions research.
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Level 4 Behaviors
(Extensive Experience)
Monitors a business performance system to manage all financial processes.
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Level 5 Behaviors
(Mastery)
Outlines observations and recommendations for improving operational and financial performance.
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Summary of Regional Retail Sales Manager skills and competencies
There are 5 hard skills for Regional Retail Sales Manager, Retail Industry, Retail Strategy Management, Merchandising, etc.
2 general skills for Regional Retail Sales Manager, Promotion, Sales Management.
12 soft skills for Regional Retail Sales Manager, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Regional Retail Sales Manager, he or she needs to be skilled in Business Acumen, be skilled in Business Performance Management, and be skilled in Budgeting.