Skills & Competencies for Retail Franchising Manager

Retail Franchising Manager job profile

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JOB SUMMARY for Retail Franchising Manager

Responsible for development of franchising opportunities.

JOB RESPONSIBILITIES for Retail Franchising Manager

Identifies potential franchisees through contacts within communities. Prequalifies potential franchisees prior to the application process.

Retail Franchising Manager SALARY RANGE

BASE 50%
$133,230
TOTAL 50%
$140,241
Job Level
M03
Job Code
SM15000269
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Retail Franchising Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Franchising Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 hard skills or competencies (industry competencies) for Retail Franchising Manager

1 Industry Competency – Retail Industry
Proficiency Level -3
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Lists diverse activities and functions of retailing including buying, advertising, and data processing.
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Level 2 Behaviors
(Light Experience)
Identifies and explains major operational issues and considerations.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities to communicate the features and benefits of new products.
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Level 4 Behaviors
(Extensive Experience)
Monitors and optimizes retail operations to enhance productivity and cost-effectiveness.
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Level 5 Behaviors
(Mastery)
Explores the historical and future positioning of the organization in light of prevailing retail trends.
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2 Industry Competency – Retail Strategy Management
Proficiency Level -2
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Lists the advantages and disadvantages of managing retail strategy, including sales, growth, and customer retention.
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Level 2 Behaviors
(Light Experience)
Supports the advertising team in aligning their campaigns with our overall retail strategies.
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Level 3 Behaviors
(Moderate Experience)
Reviews the existing retail strategies to make necessary adjustments based on market dynamics.
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Level 4 Behaviors
(Extensive Experience)
Oversees retail marketing and strategic planning and management to reach the target customers.
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Level 5 Behaviors
(Mastery)
Establishes key performance indicators (KPIs) to assess the effectiveness and management of the retail strategy.
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3 Retail Franchising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Manager
Proficiency Level - 4
5 Competency for - Retail Franchising Manager
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Franchising Manager

1 Job Family Competencies – Licensing Management
Proficiency Level -3
Skill definition-Ability to participate in and oversee the acquisition, tracking, compliance and optimization of licenses for various assets within our organization.
Level 1 Behaviors
(General Familiarity)
Cites industry examples of applications of licensing management.
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Level 2 Behaviors
(Light Experience)
Assists in renewal process to ensure licenses remain up to date.
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Level 3 Behaviors
(Moderate Experience)
Analyzes licensing usage data to identify optimization opportunities and suggest adjustments.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with legal and procurement teams for intricate licensing contracts.
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Level 5 Behaviors
(Mastery)
Adopts innovative approaches and pioneering licensing models and frameworks.
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2 Job Family Competencies – Brand Management
Proficiency Level -3
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and benefits of brand management.
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Level 2 Behaviors
(Light Experience)
Assists in creating brand marketing plans to enhance business value.
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Level 3 Behaviors
(Moderate Experience)
Assures brand compliance to align with the business’ values and quality standards.
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Level 4 Behaviors
(Extensive Experience)
Consults with the management to execute brand portfolio.
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Level 5 Behaviors
(Mastery)
Champions the adoption of advanced brand marketing techniques and methods to ensure growth and sustainability.
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3 Retail Franchising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Manager
Proficiency Level - 4
5 Competency for - Retail Franchising Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Retail Franchising Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
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2 Core Competencies – Budgeting
Proficiency Level -2
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Compiles a list of basic issues and risks for conducting our budget processes.
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Level 2 Behaviors
(Light Experience)
Applies established guidelines for conducting our budgeting processes.
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Level 3 Behaviors
(Moderate Experience)
Communicates budget objectives and plans to help identify financial trends and create budget forecasts.
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Level 4 Behaviors
(Extensive Experience)
Anticipates organizational income and expenses to make forecasts and develop budget plans.
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Level 5 Behaviors
(Mastery)
Adapts relevant industry trends on techniques in financial budgeting in our organization.
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3 Retail Franchising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Manager
Proficiency Level - 4
5 Competency for - Retail Franchising Manager
Proficiency Level - 5

Summary of Retail Franchising Manager skills and competencies

There are 7 hard skills for Retail Franchising Manager, Retail Industry, Retail Strategy Management, Retail Business Development, etc.
2 general skills for Retail Franchising Manager, Licensing Management, Brand Management.
10 soft skills for Retail Franchising Manager, Business Acumen, Budgeting, Planning and Organizing, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Franchising Manager, he or she needs to be skilled in Business Acumen, be proficient in Budgeting, and be skilled in Planning and Organizing.

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