9 hard skills or competencies (industry competencies) for Retail Store Manager
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Identifies and explains the characteristics and key features of various retail business models.
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Level 2 Behaviors
(Light Experience)
Identifies and explains major operational issues and considerations.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities to communicate the features and benefits of new products.
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Level 4 Behaviors
(Extensive Experience)
Monitors and optimizes retail operations to enhance productivity and cost-effectiveness.
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Level 5 Behaviors
(Mastery)
Explores the historical and future positioning of the organization in light of prevailing retail trends.
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Skill definition-Strategically planning, executing, and managing product merchandising, pricing, and promotions to increase customer engagement and maximize revenue.
Level 1 Behaviors
(General Familiarity)
Discusses the use and importance of web analytics for improving online merchandising strategies.
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Level 2 Behaviors
(Light Experience)
Documents and reports to management identified merchandise stock discrepancies, damage, or other issues.
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Level 3 Behaviors
(Moderate Experience)
Uses advanced inventory management tools to monitor and optimize the stock levels of products.
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Level 4 Behaviors
(Extensive Experience)
Leads the planning and execution of merchandise promotional activities to drive sales and generate revenue.
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Level 5 Behaviors
(Mastery)
Develops and publishes advanced research on innovative merchandising techniques, strategies, and theories.
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4 general skills or competencies (Job family competencies) for Retail Store Manager
Skill definition-Developing and managing compliance tools and processes to ensure employees and operations adhered to laws, regulations, and requirements.
Level 1 Behaviors
(General Familiarity)
Discusses the role and importance of regulatory compliance in the organization.
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Level 2 Behaviors
(Light Experience)
Gathers reports related to analyses and recommendations for compliance management.
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Level 3 Behaviors
(Moderate Experience)
Implements revenue cycle management policies to ensure compliance throughout the financial process.
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Level 4 Behaviors
(Extensive Experience)
Engages investors to ensure compliance with financial management standards and company expectations.
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Level 5 Behaviors
(Mastery)
Develops financial policies to ensure compliance with internal regulations and industry best practices.
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Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Explains the principles of promotion and its importance to the marketing efforts.
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Level 2 Behaviors
(Light Experience)
Logs schedules for promotions in target accounts.
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Level 3 Behaviors
(Moderate Experience)
Helps senior management in developing promotional plans based on the product or service features.
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Level 4 Behaviors
(Extensive Experience)
Leads the execution of promotional initiatives in accordance with the key metrics.
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Level 5 Behaviors
(Mastery)
Develops effective and innovative strategies for project promotion.
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12 soft skills or competencies (core competencies) for Retail Store Manager
Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Identifies basic approaches used to earn profits and increase profitability.
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Level 2 Behaviors
(Light Experience)
Collects and analyzes financial data to evaluate an organization's financial performance.
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Level 3 Behaviors
(Moderate Experience)
Presents financial reports that contain relevant business performance to financial and non-financial employees.
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Level 4 Behaviors
(Extensive Experience)
Forecasts the financial impact of business decisions to determine our business's financial results.
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Level 5 Behaviors
(Mastery)
Designs data-gathering procedures to streamline the collection of financial information within our business.
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Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Explains the different purposes and uses of our organization's budgets.
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Level 2 Behaviors
(Light Experience)
Produces budget reports showing planned vs. actual variances highlighted and explained.
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Level 3 Behaviors
(Moderate Experience)
Reviews and helps approve major budget adjustments to negotiate and reconcile line variances.
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Level 4 Behaviors
(Extensive Experience)
Monitors budgeting processes to ensure adherence to our organization's financial practices and standards.
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Level 5 Behaviors
(Mastery)
Establishes operating procedures to guide the consistency and repeatability of our budgeting processes.
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Summary of Retail Store Manager skills and competencies
There are 9 hard skills for Retail Store Manager, Retail Industry, Merchandising, Retail Operations, etc.
4 general skills for Retail Store Manager, Compliance Management, Promotion, Sales Management, etc.
12 soft skills for Retail Store Manager, Financial Acumen, Budgeting, Planning and Organizing, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Store Manager, he or she needs to be skilled in Financial Acumen, be proficient in Budgeting, and be skilled in Planning and Organizing.