Skills & Competencies for Retail Store Operations Director

Retail Store Operations Director job profile

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JOB SUMMARY for Retail Store Operations Director

Directs and oversees retail store operations and the operations team.

JOB RESPONSIBILITIES for Retail Store Operations Director

Implements policies and procedures that increase operational effectiveness and maximize long-term store performance. Designs strategies to increase profits and makes recommendations for operational improvement.

Retail Store Operations Director SALARY RANGE

BASE 50%
$188,586
TOTAL 50%
$217,076
Job Level
M04
Job Code
SM15000463
Education/Degree
Bachelor's Degree
Reports To
Top Management

Retail Store Operations Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Store Operations Director skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 hard skills or competencies (industry competencies) for Retail Store Operations Director

1 Industry Competency – Retail Industry
Proficiency Level -4
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and systems for processing transactions and managing retail inventory levels.
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Level 2 Behaviors
(Light Experience)
Supports the implementation of standard procedures and store protocols to ensure smooth retail operations.
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Level 3 Behaviors
(Moderate Experience)
Works closely with merchandising teams to create visually appealing displays and maximize product visibility.
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Level 4 Behaviors
(Extensive Experience)
Supervises the team in conducting market analysis and competitor research to gain a competitive advantage.
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Level 5 Behaviors
(Mastery)
Promotes the use of e-commerce platforms and retail channels to drive online sales and customer engagement.
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2 Industry Competency – Retail Strategy Management
Proficiency Level -3
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Names the various platforms and tools used to design, analyze and manage retail strategies.
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Level 2 Behaviors
(Light Experience)
Uses ethical retail strategies when managing the promotion of products and driving sales.
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Level 3 Behaviors
(Moderate Experience)
Utilizes various platforms for managing retail strategy, including digital marketing and social media.
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Level 4 Behaviors
(Extensive Experience)
Recommends changes to the existing retail strategic management to achieve sustainable growth of sales and customers.
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Level 5 Behaviors
(Mastery)
Stays updated on the market dynamics and manages the flexibility of the existing retail strategies.
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3 Retail Store Operations Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Director
Proficiency Level - 4
5 Competency for - Retail Store Operations Director
Proficiency Level - 5

3 general skills or competencies (Job family competencies) for Retail Store Operations Director

1 Job Family Competencies – Promotion
Proficiency Level -4
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Names different kinds of promotional marketing materials.
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Level 2 Behaviors
(Light Experience)
Tracks and reports the results of promotional activities.
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Level 3 Behaviors
(Moderate Experience)
Uses interactive materials such as videos, charts, or slideshows to show product features to clients.
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Level 4 Behaviors
(Extensive Experience)
Oversees a targeted promotion initiative to an identified set of customers.
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Level 5 Behaviors
(Mastery)
Leads the development and launching of multiple marketing promotions.
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2 Job Family Competencies – Inventory Management
Proficiency Level -4
Skill definition-Overseeing and controlling supplies and stock to ensure that an organization maintains an adequate stock quantity.
Level 1 Behaviors
(General Familiarity)
Lists the features of each inventory type and their differences from each other.
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Level 2 Behaviors
(Light Experience)
Supports the generation of reports on inventory operations and stock levels.
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Level 3 Behaviors
(Moderate Experience)
Manages trend analysis on inventory and resolves any problems affecting inventory performance.
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Level 4 Behaviors
(Extensive Experience)
Reviews consolidated inventory management reports to define inventory requirements of the organization.
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Level 5 Behaviors
(Mastery)
Establishes and refines the inventory management process to reduce costs and improve productivity.
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3 Retail Store Operations Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Director
Proficiency Level - 4
5 Competency for - Retail Store Operations Director
Proficiency Level - 5

13 soft skills or competencies (core competencies) for Retail Store Operations Director

1 Core Competencies – Business Performance Management
Proficiency Level -4
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Names tools and systems used in managing business performance.
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Level 2 Behaviors
(Light Experience)
Suggests alternative solutions when the initial approach did not produce satisfying results.
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Level 3 Behaviors
(Moderate Experience)
Recommends performance benchmarks for our business units.
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Level 4 Behaviors
(Extensive Experience)
Reviews crucial data and goal progress to assess business performance.
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Level 5 Behaviors
(Mastery)
Sets organizational goals and tracks progress using a business performance management system.
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2 Core Competencies – Process Improvement
Proficiency Level -4
Skill definition-Analyzing and improving existing processes and workflows to minimize process errors and streamline organizational efficiency.
Level 1 Behaviors
(General Familiarity)
Lists most common tools used for process improvement.
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Level 2 Behaviors
(Light Experience)
Uses metrics to track the effectiveness of process improvement initiatives.
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Level 3 Behaviors
(Moderate Experience)
Utilizes tools in explaining process improvement to allow teams to clearly understand the objectives.
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Level 4 Behaviors
(Extensive Experience)
Presents challenges and offers solutions to overcome barriers for improvements.
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Level 5 Behaviors
(Mastery)
Leads transformational change to restructure business processes and achieve organizational excellence.
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3 Retail Store Operations Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Director
Proficiency Level - 4
5 Competency for - Retail Store Operations Director
Proficiency Level - 5

Summary of Retail Store Operations Director skills and competencies

There are 8 hard skills for Retail Store Operations Director, Retail Industry, Retail Strategy Management, Retail Store Opening, etc.
3 general skills for Retail Store Operations Director, Promotion, Inventory Management, Supply Chain Management.
13 soft skills for Retail Store Operations Director, Business Performance Management, Process Improvement, Budgeting, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Store Operations Director, he or she needs to be skilled in Business Performance Management, be skilled in Process Improvement, and be skilled in Budgeting.

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