Skills & Competencies for Retail Store Operations Director

Retail Store Operations Director job profile

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JOB SUMMARY for Retail Store Operations Director

Directs and oversees retail store operations and the operations team.

JOB RESPONSIBILITIES for Retail Store Operations Director

Implements policies and procedures that increase operational effectiveness and maximize long-term store performance. Designs strategies to increase profits and makes recommendations for operational improvement.

Retail Store Operations Director SALARY RANGE

BASE 50%
$188,586
TOTAL 50%
$217,076
Job Level
M04
Job Code
SM15000463
Education/Degree
Bachelor's Degree
Reports To
Top Management

Retail Store Operations Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Store Operations Director skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 hard skills or competencies (industry competencies) for Retail Store Operations Director

1 Industry Competency – Retail Industry
Proficiency Level -4
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Describes the application of upselling, cross-selling, and closing sales techniques in retail operations.
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Level 2 Behaviors
(Light Experience)
Conducts research on current and upcoming distribution channels tailored to a specific product category.
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Level 3 Behaviors
(Moderate Experience)
Analyzes consumer buying patterns and trends to predict product and service demands.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to assess the effectiveness of retail sales strategies and promotional methods.
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Level 5 Behaviors
(Mastery)
Designs and executes customer segmentation and personalization techniques to deliver tailored marketing promotions.
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2 Industry Competency – Retail Strategy Management
Proficiency Level -3
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Explains how managing retail strategy correctly can improve brand awareness and increase sales.
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Level 2 Behaviors
(Light Experience)
Documents insights of retail campaigns for strategists to manage and analyze.
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Level 3 Behaviors
(Moderate Experience)
Communicates the retail and promotional strategies to store staff to promote the correct visual merchandising.
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Level 4 Behaviors
(Extensive Experience)
Leverages online platforms to manage and improve our retail operations and optimize our online presence.
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Level 5 Behaviors
(Mastery)
Builds scalable and manageable retail strategies and platforms to compete with online giants.
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3 Retail Store Operations Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Director
Proficiency Level - 4
5 Competency for - Retail Store Operations Director
Proficiency Level - 5

3 general skills or competencies (Job family competencies) for Retail Store Operations Director

1 Job Family Competencies – Promotion
Proficiency Level -4
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Describes the significance of brand image development to promotion efforts.
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Level 2 Behaviors
(Light Experience)
Documents information needed for promotional activities such as product details and features.
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Level 3 Behaviors
(Moderate Experience)
Generates reports that outline customers’ interest levels and questions asked at various events.
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Level 4 Behaviors
(Extensive Experience)
Leads market research studies and evaluates findings to understand customer and market opportunities.
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Level 5 Behaviors
(Mastery)
Creates engaging promotions including deals to encourage target market purchases.
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2 Job Family Competencies – Inventory Management
Proficiency Level -4
Skill definition-Overseeing and controlling supplies and stock to ensure that an organization maintains an adequate stock quantity.
Level 1 Behaviors
(General Familiarity)
Describes the benefits of inventory management in the supply chain.
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Level 2 Behaviors
(Light Experience)
Assists in the receiving, checking in, and distributing of products for a specific production area.
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Level 3 Behaviors
(Moderate Experience)
Contributes to developing plans that streamline inventory management processes and purchasing efficiency.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the latest market trends and demands to set the organization's inventory requirements.
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Level 5 Behaviors
(Mastery)
Designs performance measures and metrics to evaluate the efficacy of the existing inventory management process.
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3 Retail Store Operations Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Director
Proficiency Level - 4
5 Competency for - Retail Store Operations Director
Proficiency Level - 5

13 soft skills or competencies (core competencies) for Retail Store Operations Director

1 Core Competencies – Business Performance Management
Proficiency Level -4
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Describes our organization's major strengths and weaknesses from a BPM perspective.
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Level 2 Behaviors
(Light Experience)
Enters performance-related data into the performance management dashboard.
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Level 3 Behaviors
(Moderate Experience)
Deploys business performance management solutions across the entire organization.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the performance of staff and departments to make strategic decisions about production modifications.
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Level 5 Behaviors
(Mastery)
Designs applications and systems that house performance data.
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2 Core Competencies – Process Improvement
Proficiency Level -4
Skill definition-Analyzing and improving existing processes and workflows to minimize process errors and streamline organizational efficiency.
Level 1 Behaviors
(General Familiarity)
Describes the different models of continuous improvement used in optimizing existing processes.
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Level 2 Behaviors
(Light Experience)
Demonstrates open and accepting behaviors when new processes are implemented.
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Level 3 Behaviors
(Moderate Experience)
Executes new approaches in evaluating existing processes that affect workplace productivity.
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Level 4 Behaviors
(Extensive Experience)
Creates models and forecasts to justify and demonstrate the value of an improved process.
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Level 5 Behaviors
(Mastery)
Articulates benefits of process improvement to drive our business in implementing change.
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3 Retail Store Operations Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Director
Proficiency Level - 4
5 Competency for - Retail Store Operations Director
Proficiency Level - 5

Summary of Retail Store Operations Director skills and competencies

There are 8 hard skills for Retail Store Operations Director, Retail Industry, Retail Strategy Management, Retail Store Opening, etc.
3 general skills for Retail Store Operations Director, Promotion, Inventory Management, Supply Chain Management.
13 soft skills for Retail Store Operations Director, Business Performance Management, Process Improvement, Budgeting, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Store Operations Director, he or she needs to be skilled in Business Performance Management, be skilled in Process Improvement, and be skilled in Budgeting.

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