Skills & Competencies for Retail Store Operations Manager

Retail Store Operations Manager job profile

JOB SUMMARY for Retail Store Operations Manager

Manages retail operations within a national store or outlet.

JOB RESPONSIBILITIES for Retail Store Operations Manager

Develops the overall operational strategy of the store business. Develops and implements operational policies and procedures. Creates and implements operational strategies to drive the productivity, profitability and customer satisfaction of all stores.

Retail Store Operations Manager SALARY RANGE

BASE 50%
$113,616
TOTAL 50%
$121,297
Job Level
M02
Job Code
SM15000464
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Retail Store Operations Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Store Operations Manager skill and competencie below to view definitions.

8 hard skills or competencies (industry competencies) for Retail Store Operations Manager

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Defines the importance of effective merchandising strategies in boosting retail sales and profit margins.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists customers with product inquiries by providing information about features, pricing, and availability.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Addresses intricate complaints and concerns effectively to ensure customer satisfaction and retention.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Contributes to the development of retail pricing strategies to maximize profitability and competitiveness.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions the adoption of predictive analytics to optimize pricing, inventory management, and marketing strategies.
See 4 More Skill Behaviors
2 Industry Competency – Retail Store Opening
Proficiency Level -3
Skill definition-Managing the planning, coordination, and execution of newly established stores to ensure a seamless transition to full operation.
Level 1 Behaviors
(General Familiarity)
Cites the tasks needed to meet the desired visual standards for newly established stores.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies visual merchandising principles to organize the store and attract customers for store launch.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Assists in obtaining permits and licenses required for launching and operating retail stores.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Determines and recommends specific and measurable retail objectives prior store launch.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions the use of augmented retail technologies to stay ahead of competitors.
See 4 More Skill Behaviors
3 Retail Store Operations Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Manager
Proficiency Level - 4
5 Competency for - Retail Store Operations Manager
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Store Operations Manager

1 Job Family Competencies – Promotion
Proficiency Level -3
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Cites different types of promotional marketing.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Compiles analytics of promotional activities to assist in evaluating the effectiveness of campaigns.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Analyzes reports on promotional activities to assess the effectiveness of initiatives.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Discusses budgets and contracts, marketing plans, and the selection of advertising media.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Approves design concepts and marketing strategies for key promotional efforts.
See 4 More Skill Behaviors
2 Job Family Competencies – Inventory Management
Proficiency Level -3
Skill definition-Overseeing and controlling supplies and stock to ensure that an organization maintains an adequate stock quantity.
Level 1 Behaviors
(General Familiarity)
Cites the best practices and fundamental principles of inventory management.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in assessing the levels of raw materials and supplies to identify shortages.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Administers periodic inventory checks and proper management of actions.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Checks alignment of overall inventory management activities with established metrics and KPIs.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Adopts the latest inventory management system that addresses the organization's emerging inventory control issues.
See 4 More Skill Behaviors
3 Retail Store Operations Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Manager
Proficiency Level - 4
5 Competency for - Retail Store Operations Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Retail Store Operations Manager

1 Core Competencies – Business Performance Management
Proficiency Level -3
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Cites the processes involved in business performance management.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Designs new reports to surface new action items.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Collates data to help in assessing our organization's operation holistically.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Creates an environment where staff can perform to the best of their abilities.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates interventions based on the data reviewed to improve future performance.
See 4 More Skill Behaviors
2 Core Competencies – Process Improvement
Proficiency Level -3
Skill definition-Analyzing and improving existing processes and workflows to minimize process errors and streamline organizational efficiency.
Level 1 Behaviors
(General Familiarity)
Cites examples of critical and limiting factors that drive process improvement.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects ideas and facts to translate viewpoints into action plans for improvement.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Contributes to the redefining of tools to optimize organizational processes.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Creates and evaluates innovative solutions to improve existing business processes and structures.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Adapts to latest trends on continuous improvement methodologies to enable organizational growth.
See 4 More Skill Behaviors
3 Retail Store Operations Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Manager
Proficiency Level - 4
5 Competency for - Retail Store Operations Manager
Proficiency Level - 5

Summary of Retail Store Operations Manager skills and competencies

There are 8 hard skills for Retail Store Operations Manager, Retail Industry, Retail Store Opening, Merchandising, etc.
2 general skills for Retail Store Operations Manager, Promotion, Inventory Management.
11 soft skills for Retail Store Operations Manager, Business Performance Management, Process Improvement, Budgeting, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Store Operations Manager, he or she needs to be skilled in Business Performance Management, be skilled in Process Improvement, and be proficient in Budgeting.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.