13 general skills or competencies (Job family competencies) for Account Executive, Sr. - Advertising
Skill definition-Collecting, analyzing, and measuring satisfaction levels of customers to improve our business's service and products.
Level 1 Behaviors
(General Familiarity)
Cites the best practices used in improving customer satisfaction.
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Level 2 Behaviors
(Light Experience)
Adheres to our policies in providing customer satisfaction.
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Level 3 Behaviors
(Moderate Experience)
Analyzes survey results to identify opportunities in improving customer service and satisfaction.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to measure the effectiveness of customer satisfaction.
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Level 5 Behaviors
(Mastery)
Champions the adoption of digital analytics to measure customer satisfaction.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
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Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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11 soft skills or competencies (core competencies) for Account Executive, Sr. - Advertising
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Cites examples and traits of being self-motivated.
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Level 2 Behaviors
(Light Experience)
Clearly defines one's strengths, weakness, aspirations, and work styles.
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Level 3 Behaviors
(Moderate Experience)
Assesses past mistakes and makes changes that will lead to success.
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Level 4 Behaviors
(Extensive Experience)
Acts as a role model for positivity, optimism, and hard work.
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Level 5 Behaviors
(Mastery)
Creates a transparent and open working environment within our organization.
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Skill definition-Analyzing and identifying the root cause of problems and applying critical thinking skills to solve problems.
Level 1 Behaviors
(General Familiarity)
Lists the traits of a good problem-solver.
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Level 2 Behaviors
(Light Experience)
Incorporates fact-finding techniques and tools to identify and determine the existence of problems.
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Level 3 Behaviors
(Moderate Experience)
Uses creative methods and conceptual techniques to solve problems, such as mind maps, storyboards and analogies.
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Level 4 Behaviors
(Extensive Experience)
Trains others in the process of eliciting alternatives and assessing their impact.
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Level 5 Behaviors
(Mastery)
Provides training about new techniques and strategies for effective problem-solving.
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Summary of Account Executive, Sr. - Advertising skills and competencies
There are 0 hard skills for Account Executive, Sr. - Advertising.
13 general skills for Account Executive, Sr. - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
11 soft skills for Account Executive, Sr. - Advertising, Self-Motivation, Problem Solving, Initiative, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive, Sr. - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Problem Solving, and be skilled in Initiative.