Skills & Competencies for Channel Sales Manager

Channel Sales Manager job profile

JOB SUMMARY for Channel Sales Manager

Manages a team of channel sales representatives to achieve sales and profit goals by selling goods and services through resellers/channels.

JOB RESPONSIBILITIES for Channel Sales Manager

Identifies and approaches key or strategic partners and sets short- and long-term channel strategies. Recommends product or service enhancements to improve customer satisfaction and sales potential.

Channel Sales Manager SALARY RANGE

BASE 50%
$131,992
TOTAL 50%
$159,966
Job Level
M02
Job Code
SM15000420
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Channel Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Channel Sales Manager skill and competencie below to view definitions.

14 general skills or competencies (Job family competencies) for Channel Sales Manager

1 Job Family Competencies – Marketing Channels
Proficiency Level -3
Skill definition-Selecting, developing, and operating various channels to advertise an organization's products and services.
Level 1 Behaviors
(General Familiarity)
Lists the key concerns in developing a marketing channel plan for our business.
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Level 2 Behaviors
(Light Experience)
Tracks and reports marketing campaign's performance across various channels to the management.
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Level 3 Behaviors
(Moderate Experience)
Leverages marketing channel capabilities in compliance with agreed-upon standards.
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Level 4 Behaviors
(Extensive Experience)
Facilitates new customer growth by creating and delivering multiple marketing channels.
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Level 5 Behaviors
(Mastery)
Leads the curation of analytics tools for our digital channels to monitor campaign performance.
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2 Job Family Competencies – Business Development
Proficiency Level -3
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Lists the functions and features of tools used in business development.
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Level 2 Behaviors
(Light Experience)
Identifies business development opportunities through scoping customer and external industry engagements.
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Level 3 Behaviors
(Moderate Experience)
Supervises a team of intermediate sales business development professionals to focus on creating solutions.
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Level 4 Behaviors
(Extensive Experience)
Monitors the overall performance to evaluate the effectiveness of business development strategies.
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Level 5 Behaviors
(Mastery)
Develops solutions for business development programs to achieve optimum results.
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3 Channel Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Channel Sales Manager
Proficiency Level - 4
5 Competency for - Channel Sales Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Channel Sales Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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2 Core Competencies – Driving Results
Proficiency Level -4
Skill definition-Driving critical activities to meet or exceed established targets.
Level 1 Behaviors
(General Familiarity)
Describes the ability to drive results to maintain high productivity, effectiveness, and determination levels.
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Level 2 Behaviors
(Light Experience)
Identifies new ideas, technology, and practices to maximize efficiency and improve performance.
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Level 3 Behaviors
(Moderate Experience)
Helps employees in improving their performance and productivity to achieve growth.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the risks and benefits of alternative solutions to resolve urgent problems.
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Level 5 Behaviors
(Mastery)
Enhances existing practices to improve employees' performance and productivity in delivering sustainable results.
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3 Channel Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Channel Sales Manager
Proficiency Level - 4
5 Competency for - Channel Sales Manager
Proficiency Level - 5

Summary of Channel Sales Manager skills and competencies

There are 0 hard skills for Channel Sales Manager.
14 general skills for Channel Sales Manager, Marketing Channels, Business Development, Channel Sales, etc.
11 soft skills for Channel Sales Manager, Planning and Organizing, Driving Results, Coaching Others, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Channel Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Driving Results, and be skilled in Coaching Others.

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