Skills & Competencies for Healthcare Sales/Marketing Manager

Healthcare Sales/Marketing Manager job profile

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JOB SUMMARY for Healthcare Sales/Marketing Manager

Directs sales and marketing activities a healthcare organization.

JOB RESPONSIBILITIES for Healthcare Sales/Marketing Manager

Develops marketing strategies and implements marketing campaigns that enhance the organization's brand and increase community awareness. Maintains relations with community organizations, hospitals, and other referral sources in order to generate admissions.

Healthcare Sales/Marketing Manager SALARY RANGE

BASE 50%
$101,671
TOTAL 50%
$102,854
Job Level
M02
Job Code
SM15000472
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Healthcare Sales/Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Healthcare Sales/Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Healthcare Sales/Marketing Manager

1 Job Family Competencies – Customer Acquisition
Proficiency Level -3
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Cites examples of key performance metrics related to customer acquisition.
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Level 2 Behaviors
(Light Experience)
Applies effective methodologies to support customer acquisition goals.
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Level 3 Behaviors
(Moderate Experience)
Analyzes existing strategies to identify opportunities to enhance customer acquisition rate.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with cross-functional teams to generate acquisition strategies and drive customer advocacy.
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Level 5 Behaviors
(Mastery)
Builds customer loyalty programs to target high-potential opportunities for customer acquisitions.
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2 Job Family Competencies – Marketing Communications
Proficiency Level -3
Skill definition-Using different channels, tools, and media to convey messages about the products and the brands to its target markets.
Level 1 Behaviors
(General Familiarity)
Cites examples of the best practices and techniques used in marketing communications.
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Level 2 Behaviors
(Light Experience)
Assembles marketing and communications materials to ensure marketing campaign effectiveness.
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Level 3 Behaviors
(Moderate Experience)
Contributes to the development of long-term communications strategies for marketing programs.
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Level 4 Behaviors
(Extensive Experience)
Directs the implementation of communications programs that promotes our organization and products.
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Level 5 Behaviors
(Mastery)
Advocates for the application of advanced communications tools to improve the efficiency of marketing campaigns.
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3 Healthcare Sales/Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Healthcare Sales/Marketing Manager
Proficiency Level - 4
5 Competency for - Healthcare Sales/Marketing Manager
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Healthcare Sales/Marketing Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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2 Core Competencies – Coordination
Proficiency Level -3
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Describes the traits and characteristics of a skilled coordinator.
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Level 2 Behaviors
(Light Experience)
Applies time management skills to minimize scheduling conflicts.
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Level 3 Behaviors
(Moderate Experience)
Adjusts priorities and job duties of others according to the changing environment.
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Level 4 Behaviors
(Extensive Experience)
Consults on the obstacles, conflicts, and challenges in achieving a business goal.
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Level 5 Behaviors
(Mastery)
Adapts strategic plans with agility rather than waiting for problems to arise.
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3 Healthcare Sales/Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Healthcare Sales/Marketing Manager
Proficiency Level - 4
5 Competency for - Healthcare Sales/Marketing Manager
Proficiency Level - 5

Summary of Healthcare Sales/Marketing Manager skills and competencies

There are 0 hard skills for Healthcare Sales/Marketing Manager.
9 general skills for Healthcare Sales/Marketing Manager, Customer Acquisition, Marketing Communications, Marketing Function, etc.
9 soft skills for Healthcare Sales/Marketing Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Healthcare Sales/Marketing Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.

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