10 general skills or competencies (Job family competencies) for Sales and Marketing Director, Sr.
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and technologies in marketing functions.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Tracks marketing efforts across our business by using industry-specific software.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Utilizes advanced marketing tools to increase our social media engagements.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Provides input on financial and resource aspects of the plan to improve customer retention.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Generates strategic action plans to market our products to the target audience effectively.
See 4 More Skill Behaviors
Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Names some of the components of marketing strategy, such as target audience and content creation.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Works with specific tools in documenting our brand positioning and messaging.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Provides innovative ideas to ensure the successful development of an effective marketing strategy.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Provides hands-on training to the team to ensure seamless execution of marketing strategy.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Leads the development of company websites to ensure it complies with our marketing strategy.
See 4 More Skill Behaviors
15 soft skills or competencies (core competencies) for Sales and Marketing Director, Sr.
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
See 4 More Skill Behaviors
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Collects and summarizes information and marketing materials for R&D purposes.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Discusses the potential profitability of a proposed new product.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Evaluates our business’s P/S costs and prices, and market positioning.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Establishes related procedures for product design, development and delivery time limits.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Describes the planned launch of superior products and services to stakeholders to promote enthusiasm and support.
See 4 More Skill Behaviors
Summary of Sales and Marketing Director, Sr. skills and competencies
There are 0 hard skills for Sales and Marketing Director, Sr..
10 general skills for Sales and Marketing Director, Sr., Marketing Function, Marketing Strategy, Business Development, etc.
15 soft skills for Sales and Marketing Director, Sr., Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales and Marketing Director, Sr., he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.