10 general skills or competencies (Job family competencies) for Sales and Marketing Director, Sr.
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Compiles a list of different tasks under marketing functions.
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Level 2 Behaviors
(Light Experience)
Assists the department in completing basic tasks of marketing functions.
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Level 3 Behaviors
(Moderate Experience)
Generates insightful and compelling ad content to influence customers to buy our goods.
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Level 4 Behaviors
(Extensive Experience)
Formulates innovative solutions to mitigate operational risks for multiple marketing functions.
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Level 5 Behaviors
(Mastery)
Designs and develops tools to streamline market research and development process.
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Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Describes key elements of a successful marketing strategy.
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Level 2 Behaviors
(Light Experience)
Generates documentation for marketing goals and strategy.
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Level 3 Behaviors
(Moderate Experience)
Coaches others on the utilization of marketing strategic planning tools and systems.
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Level 4 Behaviors
(Extensive Experience)
Develops and communicates strategic marketing plans to meet our established goals and objectives.
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Level 5 Behaviors
(Mastery)
Designs and implements marketing strategies that align with our business goals and objectives.
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15 soft skills or competencies (core competencies) for Sales and Marketing Director, Sr.
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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Summary of Sales and Marketing Director, Sr. skills and competencies
There are 0 hard skills for Sales and Marketing Director, Sr..
10 general skills for Sales and Marketing Director, Sr., Marketing Function, Marketing Strategy, Business Development, etc.
15 soft skills for Sales and Marketing Director, Sr., Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales and Marketing Director, Sr., he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.