12 general skills or competencies (Job family competencies) for Sales and Marketing Senior Manager
Skill definition-Using different channels, tools, and media to convey messages about the products and the brands to its target markets.
Level 1 Behaviors
(General Familiarity)
Explains the major components of the marketing communication mix.
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Level 2 Behaviors
(Light Experience)
Informs the management of the latest industry trends and innovations in marketing communications.
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Level 3 Behaviors
(Moderate Experience)
Drafts persuasive marketing campaigns to meet customers' requirements and expectations.
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Level 4 Behaviors
(Extensive Experience)
Establishes KPIs to evaluate the effectiveness of marketing communications campaigns.
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Level 5 Behaviors
(Mastery)
Constructs marketing and communication plan to meet overall business and sales goals.
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Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Compiles a list of different tasks under marketing functions.
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Level 2 Behaviors
(Light Experience)
Assists the department in completing basic tasks of marketing functions.
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Level 3 Behaviors
(Moderate Experience)
Generates insightful and compelling ad content to influence customers to buy our goods.
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Level 4 Behaviors
(Extensive Experience)
Formulates innovative solutions to mitigate operational risks for multiple marketing functions.
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Level 5 Behaviors
(Mastery)
Develops and executes marketing strategies to achieve established business goals and objectives.
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12 soft skills or competencies (core competencies) for Sales and Marketing Senior Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Collects and summarizes information and marketing materials for R&D purposes.
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Level 2 Behaviors
(Light Experience)
Discusses the potential profitability of a proposed new product.
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Level 3 Behaviors
(Moderate Experience)
Evaluates our business’s P/S costs and prices, and market positioning.
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Level 4 Behaviors
(Extensive Experience)
Establishes related procedures for product design, development and delivery time limits.
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Level 5 Behaviors
(Mastery)
Describes the planned launch of superior products and services to stakeholders to promote enthusiasm and support.
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Summary of Sales and Marketing Senior Manager skills and competencies
There are 0 hard skills for Sales and Marketing Senior Manager.
12 general skills for Sales and Marketing Senior Manager, Marketing Communications, Marketing Function, Marketing Strategy, etc.
12 soft skills for Sales and Marketing Senior Manager, Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales and Marketing Senior Manager, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.