Skills & Competencies for Sales and Marketing Senior Manager

Sales and Marketing Senior Manager job profile

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JOB SUMMARY for Sales and Marketing Senior Manager

Oversees an organization's sales and marketing programs.

JOB RESPONSIBILITIES for Sales and Marketing Senior Manager

Develops strategic sales and marketing objectives. Establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions.

Sales and Marketing Senior Manager SALARY RANGE

BASE 50%
$177,604
TOTAL 50%
$209,816
Job Level
M03
Job Code
SM15000052
Education/Degree
Bachelor's Degree
Reports To
Top Management

Sales and Marketing Senior Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales and Marketing Senior Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Sales and Marketing Senior Manager

1 Job Family Competencies – Marketing Communications
Proficiency Level -4
Skill definition-Using different channels, tools, and media to convey messages about the products and the brands to its target markets.
Level 1 Behaviors
(General Familiarity)
Identifies the processes used in creating a multi-platform communication strategy.
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Level 2 Behaviors
(Light Experience)
Records and reports the effectiveness of marketing communications initiatives to senior leadership.
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Level 3 Behaviors
(Moderate Experience)
Executes marketing communication plans to increase engagement with the target audience.
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Level 4 Behaviors
(Extensive Experience)
Establishes KPIs to evaluate the effectiveness of marketing communications campaigns.
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Level 5 Behaviors
(Mastery)
Develops and executes a multi-platform communications strategy that aligns with our brand direction.
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2 Job Family Competencies – Marketing Function
Proficiency Level -3
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Lists the importance of coordinating marketing functions across our business.
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Level 2 Behaviors
(Light Experience)
Conducts market research to identify customer needs and preferences.
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Level 3 Behaviors
(Moderate Experience)
Implements marketing directives to coordinate functions with internal and external stakeholders.
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Level 4 Behaviors
(Extensive Experience)
Oversees marketing functions to identify the best marketing strategies for customer acquisition.
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Level 5 Behaviors
(Mastery)
Directs the implementation of marketing function initiatives to achieve long-term objectives.
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3 Sales and Marketing Senior Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales and Marketing Senior Manager
Proficiency Level - 4
5 Competency for - Sales and Marketing Senior Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Sales and Marketing Senior Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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2 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Discusses the primary markets for the P/S.
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Level 2 Behaviors
(Light Experience)
Summarizes the features, specifications, or functions of any given P/S.
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Level 3 Behaviors
(Moderate Experience)
Explores target customers to sell and deliver products and services.
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Level 4 Behaviors
(Extensive Experience)
Instructs others to explain the key factors that differentiate the products from those of the competitors.
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Level 5 Behaviors
(Mastery)
Initiates an evaluation of the past, evolution, and future plans of the product or service line.
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3 Sales and Marketing Senior Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales and Marketing Senior Manager
Proficiency Level - 4
5 Competency for - Sales and Marketing Senior Manager
Proficiency Level - 5

Summary of Sales and Marketing Senior Manager skills and competencies

There are 0 hard skills for Sales and Marketing Senior Manager.
12 general skills for Sales and Marketing Senior Manager, Marketing Communications, Marketing Function, Marketing Strategy, etc.
12 soft skills for Sales and Marketing Senior Manager, Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales and Marketing Senior Manager, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.

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