Skills & Competencies for Sales Director

Sales Director job profile

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JOB SUMMARY for Sales Director

Directs sales organization operations and develops the tactics, operational plans, and processes to implement the organizational sales strategy, drive revenue growth, and accomplish financial objectives.

JOB RESPONSIBILITIES for Sales Director

Establishes and implements processes, tools, and structures to support the sales organization's operations. Oversees goal setting for departmental and group levels of the sales organization and uses data and technology to measure and monitor sales processes, identify issues, and enhance performance. Implements methods and systems to effectively analyze and monitor the industry, business environment, and competitors and expand the customer base. Uses market and customer insights to collaborate with internal stakeholders to identify and suggest new products. Builds effective sales and support teams with recruiting, mentoring, and development programs. May personally participate in or negotiate strategic or high-value sales.

Sales Director SALARY RANGE

BASE 50%
$203,347
TOTAL 50%
$280,947
Job Level
M04
Job Code
EX05000085
Education/Degree
Bachelor's Degree
Reports To
Top Management

Sales Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Sales Director

1 Job Family Competencies – Business Development
Proficiency Level -4
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Identifies the principles and procedures of business development.
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Level 2 Behaviors
(Light Experience)
Gathers relevant information from the respective teams to support business development activities.
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Level 3 Behaviors
(Moderate Experience)
Maintains customer satisfaction throughout the dealership to contribute to business development.
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Level 4 Behaviors
(Extensive Experience)
Leverages social media platforms to promote business development activities for our organization.
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Level 5 Behaviors
(Mastery)
Develops an effective business development plan with a focus on the target counties.
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2 Job Family Competencies – Channel Sales
Proficiency Level -4
Skill definition-Distributing a product to the market through third parties to increase sales and customer outreach.
Level 1 Behaviors
(General Familiarity)
Identifies the importance of channel sales in our organization.
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Level 2 Behaviors
(Light Experience)
Records the overall channel sales data using a specific sales system.
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Level 3 Behaviors
(Moderate Experience)
Maintains sales budgets for assigned distributor accounts to support the channel program.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with various parties to analyze channel sales for new business opportunities.
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Level 5 Behaviors
(Mastery)
Establishes the latest trends of channel sales to stay ahead of the other competing companies in the industry.
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3 Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Director
Proficiency Level - 4
5 Competency for - Sales Director
Proficiency Level - 5

13 soft skills or competencies (core competencies) for Sales Director

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Documents best practices in planning and organizing work to address important tasks.
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Level 2 Behaviors
(Light Experience)
Discusses the positive and negative outcomes of planning and organization in the workplace.
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Level 3 Behaviors
(Moderate Experience)
Helps set up new practices to anticipate and address the needs of planning and organization initiatives.
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Level 4 Behaviors
(Extensive Experience)
Facilitates the adoption of advanced tools to streamline the process of planning and organization.
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Level 5 Behaviors
(Mastery)
Develops best practices in planning and organizing activities to improve organizational efficiency.
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2 Core Competencies – Goal Setting
Proficiency Level -5
Skill definition-Identifying, developing and tracking clear goals to support business strategies.
Level 1 Behaviors
(General Familiarity)
Explains the relationships and differences between strategy and goal.
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Level 2 Behaviors
(Light Experience)
Escalates concerns and issues regarding goal setting and modifications, as necessary.
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Level 3 Behaviors
(Moderate Experience)
Implements the goal setting strategies and best practices throughout our business.
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Level 4 Behaviors
(Extensive Experience)
Drives continuous improvements regarding the processes and tools for goal setting and tracking.
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Level 5 Behaviors
(Mastery)
Fosters effective methods and best practices of goal setting and communication.
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3 Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Director
Proficiency Level - 4
5 Competency for - Sales Director
Proficiency Level - 5

Summary of Sales Director skills and competencies

There are 0 hard skills for Sales Director.
12 general skills for Sales Director, Business Development, Channel Sales, Knowledge of Customers, etc.
13 soft skills for Sales Director, Planning and Organizing, Goal Setting, Driving Results, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Director, he or she needs to be an expert in Planning and Organizing, be an expert in Goal Setting, and be an expert in Driving Results.

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